360° solution

BrandinG

Client: Shamir
Industry: Optical

The Client

Shamir Optical Industry is a world leader for developing and manufacturing optical lenses with subsidiaries around the globe.

For years, Shamir has received comprehensive branding services from NOW.

Brand 360°

In order to suit a range of target audiences and countries, we developed the company’s brand language, designed campaigns, created a new global website, and developed a range of apps for users worldwide.

Brand 360°

Branding partner

Implementing the brand level at all relevant points-of-contact: Creating marketing materials for opticians and end-users, preparing internal campaigns in a range of languages and conducting internal branding activities.