360° solution


Client: Hanita Lenses
Industry: Medical Device

Brand visualization

The client

Hanita Lenses is a worldwide trusted manufacturer and provider of intraocular lens solutions for cataract surgery. An emphasis on reliability and service with more than 40 years of experience helps us meet the various needs of ophthalmic surgeons.

Hanita Lenses Logo

Brand Strategy


Using the insights from the company’s strategy, target audience, and new product tree, we were able to define, design, and develop the new website in a seamless and efficient manner, in cooperation with the Hanita marketing team.

Define and develop a brand strategy

Interior Design

We designed the upgraded look and feel of their new offices to match the vibrant new brand and inspire employees and clients alike.


We created a plan for renewing all Hanita marketing materials, in line with the company’s new branding language, including product packaging, brochures, social media, presentations, office interior designs, printed catalogs, and more.

B2B branding and marketing strategy

Social Media Management

We worked with Hanita’s marketing team to support their campaigns and posts with inspired content writing and inventive designs to engage their followers.

Logo Intensity

We redesigned Hanita Lenes’ flagship IOLs Intensity with a vivid design that highlights the same visual results that a patient would benefit from after their cataract surgery.

Redesign a product branding
Play Video about B2B marketing

Hanita New Brand Reveal

The rebrand itself was just the first phase of the strategy. The second phase was the full launch of the new brand design, from the website to social media posts and videos that delivered the new look and feel to captivate their audience.


Develop, design, and manage the website from UX/ UI to content.

B2B website User experience

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User experience language learning

B2B Web Design || https://now-branding.co.il/app/uploads/Birlington-logo-white.svg

branding, marketing and digital 360

UX & UI Solution || https://now-branding.co.il/app/uploads/Volta360-–-Logo.png


UX & UI Solution || https://now-branding.co.il/app/uploads/AradTech-Logo.png

Event Management

Rebranding & Website || https://now-branding.co.il/app/uploads/road2-logo-negative.png

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