We all know that social media is everywhere. If you want to be out there, you MUST have a presence on one or more social media platforms. Without it, you simply don’t exist. The key in spreading the word however, depends on the platform you chose for your business and the way you perform there. This blog discusses key questions you should consider in order to get the best exposure for your business.
Which Social Media Platforms Should I Use for my Business?
The top social media platforms businesses today are Facebook, X (Twitter), LinkedIn, and Instagram. Each platform has its strengths for spreading company awareness. Here’s a quick overview of what to expect from each:
- Facebook allows you to create business pages to share company updates, events, offers, and multimedia content. Longer text and visual content performs best. Use relevant hashtags and tag others.
- X (Twitter) is ideal for short, real-time updates, announcements, and engaging with customers. Keep tweets under 240 characters. Use hashtags, tag users.
- LinkedIn is optimal for B2B marketing, showcasing thought leadership, employee spotlights. Publish industry articles, whitepapers and case studies.
- Instagram works well for brand awareness through visual content and stories. Use relevant hashtags, location tags, mentions.
What content should I share?
With social media being so overcrowded, just being there is not enough. In order to increase awareness, you must act and post a variety of content types. For example:
- Blog articles and news announcing company updates, new products/services, etc.
- Infographics, photos, and videos showing company culture, behind-the-scenes, employees.
- Stories highlighting customer testimonials, user-generated content.
- Industry reports, whitepapers, ebooks demonstrating thought leadership.
- Events, contests, and promotions to engage followers.
Best Practices for Social Media
To make things super easy, we’ve put together the following guidelines and best practices to help you use social media effectively for the strongest impact:
- Post consistently
You’ll want to post at least 2-3 times per week per platform. Daily posting is ideal but may not be feasible for all B2B companies. - Optimize content for each platform
Take care to post the relevant text length, image sizes, video formats per platform, as each platform has its own parameters and rules to adhere to. - Include hashtags and tags
Make sure to use relevant hashtags and properly tag other accounts in posts for maximum exposure. - Interact
Once you’ve taken the plunge and put yourself out there, make sure to interact with followers by responding to comments, messages, and sharing user content. - Use targeted ads
If you have a marketing budget, targeted ads on social media is a great way to reach more of your target audience. - Check and analyze your performance
It’s all about data. Remember to check and analyze your stats regularly to see what content works best (and what doesn’t) and which platforms drive the most engagement. Adjust accordingly. - Influencer marketing
Remember that by partnering with relevant influencers, experts, and brand advocates you’ll get a far bigger digital footprint and have others spreading the word for you! - Pay an expert
If managing in-house isn’t realistic, consider working with a social media management agency that specializes in B2B content.
In a nutshell
When it comes to social media, establishing a strong online presence is pivotal for business recognition. Use Facebook, Twitter, LinkedIn, and Instagram to get your message out there in a variety of ways and keep your content diverse for continued interest. By employing the strategies and best practices we’ve listed above, you can harness the full potential of social media to elevate your company awareness and growth. And if after reading this, you’d still like a little help, worry not! At NOW BRANDING, not only are we pros at social media, but we’re also the folks who penned this blog 😉. If you’d like a little pro assistance with making your mark on social media, don’t hesitate to drop us a line.
