{"id":9900,"date":"2021-08-09T13:06:38","date_gmt":"2021-08-09T11:06:38","guid":{"rendered":"https:\/\/now-branding.co.il\/?p=9900"},"modified":"2023-06-28T13:12:40","modified_gmt":"2023-06-28T11:12:40","slug":"digital-strategy-in-a-nutshell","status":"publish","type":"post","link":"https:\/\/now-branding.co.il\/articles\/digital-strategy-in-a-nutshell\/","title":{"rendered":"Digital Strategy in a Nutshell"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"9900\" class=\"elementor elementor-9900\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f29a996 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f29a996\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-061aa6c\" data-id=\"061aa6c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-6e18678 elementor-widget elementor-widget-heading\" data-id=\"6e18678\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Buyer persona assessment<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-0c411b5 elementor-widget elementor-widget-text-editor\" data-id=\"0c411b5\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>First, you have to really get to know the brand, by researching and understanding the brand\u2019s marketing plan and potential customers. The customers are then divided into groups, i.e., personas. Mapping all the personas that are relevant to the brand &#8211; directly or indirectly. Defining the personas, from even before they realize they need your services. And identifying all types of positions \/ people \/ locations where the persona could be &#8211; so that during their journey throughout the digital world (combined with printed), we can expose those personas to your brand &#8211; so much so that they will want to purchase your products or services.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-436e10f elementor-widget elementor-widget-heading\" data-id=\"436e10f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Channel mapping and selection<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-53ecab3 elementor-widget elementor-widget-text-editor\" data-id=\"53ecab3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At this stage, it is important to cautiously map the channels where your potential customers are present and the various stages, i.e., the marketing funnel. Initial contact via digital channels, followed by digital or physical interactions at the relevant stages of the funnel.<\/p><p>We could increase awareness through non-invasive ads, followed by digital assets that encourage potential customers to click on the link \/ download brochures or relevant books \/ watch videos. We are actually giving the persona added value by their coming into contact with your brand.<\/p><p>Many large brands that we work with think that they don\u2019t need to be on channels like FaceBook or Twitter. So I ask them 2 questions:<\/p><ol><li><b>Are you familiar with the surfing data of your potential customers?<\/b> Because we can easily find out how many of your personas actually spend time on FaceBook.<br \/>After all, if our personas spend a lot of time on certain channels, don\u2019t we want them to come across our brand from time to time? Even if we\u2019re talking about social media that\u2019s less identified with the B2B world. Because we\u2019re talking about people: purchasers, engineers, CEOs\u2026 and we want to expose them to our brand and increase awareness. And it doesn\u2019t really matter where that happens.<br \/><br \/><\/li><li><b>Our personas: We\u2019re trying to attract people in certain positions and we\u2019re talking B2B<\/b>. This isn\u2019t E-commerce or a product that can be simply lifted off the shelf. It\u2019s important to remember that in this world, B2B and awareness mean everything. On the other hand, your potential customers automatically approach companies they remember and enjoyed working with. And those people are out there on social media, just like everyone else. So why not give them gentle reminders that your brand is out there as well? It really doesn\u2019t matter where they encounter you. FaceBook and Twitter provide just as good exposure as other \u201cmore businesslike\u201d channels.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7134c8b elementor-widget elementor-widget-image\" data-id=\"7134c8b\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"768\" height=\"512\" src=\"https:\/\/now-branding.co.il\/app\/uploads\/Digital-Strategy-in-a-Nutshell-1-768x512.jpg\" class=\"attachment-medium size-medium wp-image-9930\" alt=\"Businessman using social media with notification icons\" loading=\"lazy\" srcset=\"https:\/\/now-branding.co.il\/app\/uploads\/Digital-Strategy-in-a-Nutshell-1-768x512.jpg 768w, https:\/\/now-branding.co.il\/app\/uploads\/Digital-Strategy-in-a-Nutshell-1-1536x1024.jpg 1536w, https:\/\/now-branding.co.il\/app\/uploads\/Digital-Strategy-in-a-Nutshell-1-2048x1365.jpg 2048w\" sizes=\"(max-width: 768px) 100vw, 768px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-862fb97 elementor-widget elementor-widget-heading\" data-id=\"862fb97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Content program for B2B digital marketing<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-60126b3 elementor-widget elementor-widget-text-editor\" data-id=\"60126b3\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Content may be the hardest of all the<a href=\"https:\/\/now-branding.co.il\/digital-marketing\/\" rel=\"noopener\"> B2B\u00a0digital marketing<\/a>\u00a0tasks, as it requires so much more than just finding the right digital channel for the right message. We know that creating content for each stage of the process, and for each position, is almost \u201cmission impossible\u201d for most organizations. That\u2019s why we use a content management methodology, so that we can benefit from the knowledge of experts. Next, we divide the content plan into stages, and create structural assets according to the type of platform and target persona.<\/p><h3><strong>Campaign strategy and tactics<\/strong><\/h3><p>After analyzing the buyer\u2019s personality, mapping the customer journey, evaluating the optimal channels, and writing the content, the next stage is to build a comprehensive plan for execution. As we are not just a digital agency but also a <a href=\"https:\/\/now-branding.co.il\/\" rel=\"noopener\">B2B marketing agency<\/a>, we create ad campaigns that suit our customers\u2019 marketing strategies. Together with your Marcom or Marketing professionals, we create an optimal action plan to suit the company\u2019s business and marketing goals.<\/p><h3><strong>Measurement &amp; optimization<\/strong><\/h3><p>When it comes to B2B, different companies present different digital results. That\u2019s why we implement our field-proven methodology, to expose different target personas to different campaigns at the same time. This way, our measurement and reporting (followed by optimization) are based on the technological tools used for a particular target segment. The reports are customized according to the various business personas. Finally, all measurements are consolidated into a 360-degree view that we present to our customers on a regular basis \u2013 so that they can understand their digital performance.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Our user-minded digital solutions approach is based on our vast experience with hi-tech products and industries that combines strategy with execution<\/p>\n","protected":false},"author":3,"featured_media":9924,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,9,10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Digital Strategy in a Nutshell | Now Branding<\/title>\n<meta name=\"description\" content=\"Our user-minded digital solutions approach 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