{"id":783,"date":"2018-05-28T13:30:04","date_gmt":"2018-05-28T11:30:04","guid":{"rendered":"http:\/\/now-branding.co.il\/?p=783"},"modified":"2023-09-20T10:48:41","modified_gmt":"2023-09-20T08:48:41","slug":"what-the-user-wants","status":"publish","type":"post","link":"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/","title":{"rendered":"What the User Wants"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"783\" class=\"elementor elementor-783\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-689ca0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"689ca0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8b4346\" data-id=\"b8b4346\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd55912 elementor-widget elementor-widget-text-editor\" data-id=\"dd55912\" data-element_type=\"widget\" id=\"cl-effect-21 a\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3>Wake up any UX (user experience) specialist\u00a0 in the middle of the night and they will tell you to place an emphasis on creating a simple and friendly user experience. That is a rule of thumb that is the foundation of any new project.<\/h3><p>Resources for defining the user experience are not always readily available, and the user experience may differ from place to place or from platform to platform (desktop at work vs. mobile phone at home, for example). However, there are some basic guidlines that should be addressed no matter the platform, the location or the budget &#8211; in order to creative a positive relationship with the customer.<\/p><h2>What are users actually looking for during their \u201cdigital experience\u201d?<\/h2><p>The answer is complex and depends on many factors, including the user and the platform. There is no one correct answer.<\/p><p>We will, however, present 2 main points to consider:<\/p><h3>\u00a01- Dialog<\/h3><p><b>Comfort:<\/b> The user wants to feel comfortable, not threatened. A good user experience means that the users know where they are at any given moment, and where they need to progress to. Therefore, you need who to know who your users are to ensure that the interface is in a language they can understand.<\/p><p><strong>Keep the language clear and simple<\/strong>, and encourage users to purchase your product by minimizing resistance.<\/p><p><strong>Make sure users know how to contact you<\/strong>. Contact details must stand out, and your website must convey trust, transparency and security.<\/p><p><b>Constantly display updated relevant data.<\/b><\/p><p><b>Be aware of customers\u2019 changing needs:<\/b> this conveys a feeling that you care about the customers and are thinking about them.<\/p><h3>\u00a02- Continuity and flow<\/h3><p><strong>Keep it simple<\/strong>: Make sure it\u2019s easy for customers to place an order, or request information and support. This should flow naturally.<\/p><p><strong>Retain personal data<\/strong>: If necessary, save the users\u2019 account details and previous activities, in order to make things easier for them the next time they visit your site.<\/p><p><strong>Keep it consistent:<\/strong> Consistency throughout the website will make finding information so much easier and will increase accessibility.<\/p><p><strong>A flow of data<\/strong>: Content categories and additional logical suggestions will enhance the user experience and create a flow of activity.<\/p><p><strong>Complementary platform<\/strong>: A smooth transition between platforms and points-of-contact will contribute to a positive and comprehensive <a href=\"https:\/\/now-branding.co.il\/\" target=\"_blank\" rel=\"noopener\">brand experience.<\/a><\/p><p>For example, ensuring fast responses to queries, phone calls and emails made via the website.<\/p><p>Keeping these issues in mind when planning your digital interface places the focus on the users and creates real added value for each visitor. Although users differ from one another in their way of thinking and level of frustration &#8211; it is important to create as unique an <a href=\"https:\/\/now-branding.co.il\/ux-ui\/\" target=\"_blank\" rel=\"noopener\">interface<\/a> as possible, but one that is user-friendly and efficient &#8211; for the customer and for you.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is it that users actually looking for during their \u201cdigital experience\u201d? The answer is complex and depends on many factors, including the user and the platform. There is no one correct answer. We will, however, present the main points to consider.<\/p>\n","protected":false},"author":3,"featured_media":7657,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,8],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>What the User Wants | Now Branding<\/title>\n<meta name=\"description\" content=\"Wake any UX specialist up in the middle of the night and they will tell you to place an emphasis on creating a simple and friendly user experience.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"What the User Wants | Now Branding\" \/>\n<meta property=\"og:description\" content=\"Wake any UX specialist up in the middle of the night and they will tell you to place an emphasis on creating a simple and friendly user experience.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/\" \/>\n<meta property=\"og:site_name\" content=\"Now Branding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nowbranding\/\" \/>\n<meta property=\"article:published_time\" content=\"2018-05-28T11:30:04+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-20T08:48:41+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/now-branding.co.il\/app\/uploads\/The-user-expiriance-in-the-center.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"495\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nwe-editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nwe-editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/now-branding.co.il\/articles\/user-experience\/what-the-user-wants\/\"},\"author\":{\"name\":\"nwe-editor\",\"@id\":\"https:\/\/now-branding.co.il\/#\/schema\/person\/ce0822a6eed53fa8d853cae8e041562b\"},\"headline\":\"What the User Wants\",\"datePublished\":\"2018-05-28T11:30:04+00:00\",\"dateModified\":\"2023-09-20T08:48:41+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/now-branding.co.il\/articles\/user-experience\/what-the-user-wants\/\"},\"wordCount\":465,\"commentCount\":0,\"publisher\":{\"@id\":\"https:\/\/now-branding.co.il\/#organization\"},\"articleSection\":[\"Articles\",\"User Experience\"],\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"CommentAction\",\"name\":\"Comment\",\"target\":[\"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/#respond\"]}]},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/now-branding.co.il\/articles\/user-experience\/what-the-user-wants\/\",\"url\":\"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/\",\"name\":\"What the User Wants | Now Branding\",\"isPartOf\":{\"@id\":\"https:\/\/now-branding.co.il\/#website\"},\"datePublished\":\"2018-05-28T11:30:04+00:00\",\"dateModified\":\"2023-09-20T08:48:41+00:00\",\"description\":\"Wake any UX specialist up in the middle of the night and they will tell you to place an emphasis on creating a simple and friendly user experience.\",\"breadcrumb\":{\"@id\":\"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/now-branding.co.il\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\/\/now-branding.co.il\/articles\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"What the User Wants\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/now-branding.co.il\/#website\",\"url\":\"https:\/\/now-branding.co.il\/\",\"name\":\"Now Branding\",\"description\":\"Simple. Smart. Creative.\",\"publisher\":{\"@id\":\"https:\/\/now-branding.co.il\/#organization\"},\"alternateName\":\"Now Branding\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/now-branding.co.il\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/now-branding.co.il\/#organization\",\"name\":\"Now Branding\",\"alternateName\":\"Now Branding\",\"url\":\"https:\/\/now-branding.co.il\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/now-branding.co.il\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/now-branding.co.il\/app\/uploads\/Logo.png\",\"contentUrl\":\"https:\/\/now-branding.co.il\/app\/uploads\/Logo.png\",\"width\":67,\"height\":70,\"caption\":\"Now Branding\"},\"image\":{\"@id\":\"https:\/\/now-branding.co.il\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/nowbranding\/\",\"https:\/\/www.linkedin.com\/company\/now-branding\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/now-branding.co.il\/#\/schema\/person\/ce0822a6eed53fa8d853cae8e041562b\",\"name\":\"nwe-editor\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"What the User Wants | Now Branding","description":"Wake any UX specialist up in the middle of the night and they will tell you to place an emphasis on creating a simple and friendly user experience.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/","og_locale":"en_US","og_type":"article","og_title":"What the User Wants | Now Branding","og_description":"Wake any UX specialist up in the middle of the night and they will tell you to place an emphasis on creating a simple and friendly user experience.","og_url":"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/","og_site_name":"Now Branding","article_publisher":"https:\/\/www.facebook.com\/nowbranding\/","article_published_time":"2018-05-28T11:30:04+00:00","article_modified_time":"2023-09-20T08:48:41+00:00","og_image":[{"width":1920,"height":495,"url":"https:\/\/now-branding.co.il\/app\/uploads\/The-user-expiriance-in-the-center.jpg","type":"image\/jpeg"}],"author":"nwe-editor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nwe-editor","Est. reading time":"3 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/#article","isPartOf":{"@id":"https:\/\/now-branding.co.il\/articles\/user-experience\/what-the-user-wants\/"},"author":{"name":"nwe-editor","@id":"https:\/\/now-branding.co.il\/#\/schema\/person\/ce0822a6eed53fa8d853cae8e041562b"},"headline":"What the User Wants","datePublished":"2018-05-28T11:30:04+00:00","dateModified":"2023-09-20T08:48:41+00:00","mainEntityOfPage":{"@id":"https:\/\/now-branding.co.il\/articles\/user-experience\/what-the-user-wants\/"},"wordCount":465,"commentCount":0,"publisher":{"@id":"https:\/\/now-branding.co.il\/#organization"},"articleSection":["Articles","User Experience"],"inLanguage":"en-US","potentialAction":[{"@type":"CommentAction","name":"Comment","target":["https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/#respond"]}]},{"@type":"WebPage","@id":"https:\/\/now-branding.co.il\/articles\/user-experience\/what-the-user-wants\/","url":"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/","name":"What the User Wants | Now Branding","isPartOf":{"@id":"https:\/\/now-branding.co.il\/#website"},"datePublished":"2018-05-28T11:30:04+00:00","dateModified":"2023-09-20T08:48:41+00:00","description":"Wake any UX specialist up in the middle of the night and they will tell you to place an emphasis on creating a simple and friendly user experience.","breadcrumb":{"@id":"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/now-branding.co.il\/articles\/what-the-user-wants\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/now-branding.co.il\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/now-branding.co.il\/articles\/"},{"@type":"ListItem","position":3,"name":"What the User Wants"}]},{"@type":"WebSite","@id":"https:\/\/now-branding.co.il\/#website","url":"https:\/\/now-branding.co.il\/","name":"Now Branding","description":"Simple. Smart. Creative.","publisher":{"@id":"https:\/\/now-branding.co.il\/#organization"},"alternateName":"Now Branding","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/now-branding.co.il\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/now-branding.co.il\/#organization","name":"Now Branding","alternateName":"Now Branding","url":"https:\/\/now-branding.co.il\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/now-branding.co.il\/#\/schema\/logo\/image\/","url":"https:\/\/now-branding.co.il\/app\/uploads\/Logo.png","contentUrl":"https:\/\/now-branding.co.il\/app\/uploads\/Logo.png","width":67,"height":70,"caption":"Now Branding"},"image":{"@id":"https:\/\/now-branding.co.il\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nowbranding\/","https:\/\/www.linkedin.com\/company\/now-branding\/"]},{"@type":"Person","@id":"https:\/\/now-branding.co.il\/#\/schema\/person\/ce0822a6eed53fa8d853cae8e041562b","name":"nwe-editor"}]}},"_links":{"self":[{"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/posts\/783"}],"collection":[{"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/comments?post=783"}],"version-history":[{"count":0,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/posts\/783\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/media\/7657"}],"wp:attachment":[{"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/media?parent=783"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/categories?post=783"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/tags?post=783"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}