{"id":13333,"date":"2024-01-22T12:02:29","date_gmt":"2024-01-22T10:02:29","guid":{"rendered":"https:\/\/now-branding.co.il\/?p=13333"},"modified":"2024-01-23T12:59:41","modified_gmt":"2024-01-23T10:59:41","slug":"top-tips-to-finding-the-right-branding-agency","status":"publish","type":"post","link":"https:\/\/now-branding.co.il\/articles\/top-tips-to-finding-the-right-branding-agency\/","title":{"rendered":"Top Tips to Finding the Right Branding Agency"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13333\" class=\"elementor elementor-13333\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0ebf38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0ebf38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-274c766\" data-id=\"274c766\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7db2db7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7db2db7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Your company&#8217;s brand identity is so much more than just a logo or tagline. It encompasses everything from your core messaging, visual assets, customer perceptions, and overall image in the marketplace. As such, choosing the right branding agency to help shape and elevate your brand is a hugely important decision. The partner you select will have a major impact on connecting meaningfully with customers, standing out from competitors, and growing your business. <br \/>Here are our top tips for selecting the best branding agency for your rebranding needs:<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a8d1c elementor-widget elementor-widget-heading\" data-id=\"69a8d1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">1. Define Your Goals and Needs<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed3900e elementor-widget elementor-widget-text-editor\" data-id=\"ed3900e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>First, be very clear about what you want to achieve through the branding process. Do you need help communicating your company&#8217;s value proposition? Are you looking to increase brand awareness and reach? Is differentiation from competitors a priority? Outline any must-haves for deliverables like style guides, messaging frameworks, visual brand assets, etc. Sharing these goals and concrete needs will allow agencies to tailor their proposals accordingly.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02fdd elementor-widget elementor-widget-heading\" data-id=\"da02fdd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">2. Do Your Research  \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99037a6 elementor-widget elementor-widget-text-editor\" data-id=\"99037a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Take time to thoroughly research potential agencies. Look at their portfolios and client list to get a sense of their experience in your industry and with other companies of similar size and scale. Google them to find reviews and commentary from past clients.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5547b97 elementor-widget elementor-widget-heading\" data-id=\"5547b97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">3. Consider Their Process\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb1e63 elementor-widget elementor-widget-text-editor\" data-id=\"7bb1e63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>In your conversations with agencies, ask about their typical processes and working methods. Quality branding requires an in-depth discovery phase where the agency takes time to immerse themselves in your company, brand history, products\/services, and more. Look for an agency invested in a two-way collaboration where you have open communication and provide input.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff819a elementor-widget elementor-widget-heading\" data-id=\"aff819a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">4. Review Their Creative Vision\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56331de elementor-widget elementor-widget-text-editor\" data-id=\"56331de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Judge whether an agency&#8217;s style and past work resonate with you. They should be able to articulate an informed vision for your brand identity that fits your goals, resonates with your target audience, and most importantly, feels on-brand. Creativity, originality, and innovation are key so view their previous work with a discerning eye.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019d5c0 elementor-widget elementor-widget-heading\" data-id=\"019d5c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">5. Ask About Their Team and Resources\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c00e70 elementor-widget elementor-widget-text-editor\" data-id=\"4c00e70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Branding projects require diverse skill sets &#8211; from research and strategy, to design, writing, and digital media. Ensure the agency you select has these experts either in-house or through partner agencies. Having access to specialists in various disciplines leads to thoughtful, integrated branding.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064cda elementor-widget elementor-widget-heading\" data-id=\"7064cda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">6. Check Reviews and Testimonials\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed66f1f elementor-widget elementor-widget-text-editor\" data-id=\"ed66f1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Reviews and testimonials can reveal the strengths and weaknesses of working with a particular agency. Ask for client referrals you can contact directly to gain honest, first-hand insight into their working relationship, creative process, and the impact of the branding.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6316b elementor-widget elementor-widget-heading\" data-id=\"fe6316b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">7. Consider Cultural Fit\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd5a32 elementor-widget elementor-widget-text-editor\" data-id=\"fbd5a32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Since you&#8217;ll collaborate closely throughout the branding process, make sure your agency is a good cultural fit in terms of shared values, personalities, and working style. Meet the team in person if possible, to get a sense of chemistry and open communication which are key.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02fcf08 elementor-widget elementor-widget-heading\" data-id=\"02fcf08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">8. Discuss Budget Expectations\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5327a79 elementor-widget elementor-widget-text-editor\" data-id=\"5327a79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Be transparent about what you&#8217;re able to invest in your branding initiative. A quality agency will either work within your outlined budget or be upfront if more is needed to achieve your goals. If there is a mismatch, ask about alternative solutions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a3b83 elementor-widget elementor-widget-heading\" data-id=\"18a3b83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">9. Trust Your Instincts\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2e061 elementor-widget elementor-widget-text-editor\" data-id=\"bb2e061\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>At the end of the day, you need to feel genuinely excited and confident in your choice of branding partner. Opt for the agency that best understands your needs, brings forward inspired ideas that resonate, and simply feels like the right match.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbb5c7 elementor-widget elementor-widget-heading\" data-id=\"2fbb5c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In a nutshell\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0408ec elementor-widget elementor-widget-text-editor\" data-id=\"e0408ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Selecting a branding agency requires thorough diligence as they will significantly impact your company&#8217;s image and relationship with customers. By taking the time to evaluate options and carefully choosing your partner, you&#8217;ll develop powerful, effective branding that helps your business stand out. At NOW BRANDING we will happily answer all the above, and help you make sure your new or updated band is something to remember. <a href=\"https:\/\/now-branding.co.il\/\" target=\"_blank\" rel=\"noopener\">Drop us a line!<\/a><\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Your company&#8217;s brand identity is so much more than just a logo or tagline. It encompasses everything from your core messaging, visual assets, customer perceptions, and overall image in the marketplace.<\/p>\n","protected":false},"author":3,"featured_media":13341,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,7],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Top Tips to Finding the Right Branding Agency | Now Branding<\/title>\n<meta name=\"description\" content=\"Your company&#039;s brand identity is so much more than just a logo or tagline. 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