{"id":13310,"date":"2024-01-02T11:28:08","date_gmt":"2024-01-02T09:28:08","guid":{"rendered":"https:\/\/now-branding.co.il\/?p=13310"},"modified":"2024-01-15T11:23:44","modified_gmt":"2024-01-15T09:23:44","slug":"the-rise-and-rise-of-motion-graphics","status":"publish","type":"post","link":"https:\/\/now-branding.co.il\/articles\/the-rise-and-rise-of-motion-graphics\/","title":{"rendered":"The Rise (and Rise) of Motion Graphics"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13310\" class=\"elementor elementor-13310\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0ebf38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0ebf38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-274c766\" data-id=\"274c766\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7db2db7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7db2db7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>As video consumption continues to grow online, trends suggest that motion graphics will only increase in demand and capability. Many brands, media companies, entertainers, educators, and more rely on motion graphics as an impactful, versatile way to connect with their audiences.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a8d1c elementor-widget elementor-widget-heading\" data-id=\"69a8d1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">So what exactly are motion graphics?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed3900e elementor-widget elementor-widget-text-editor\" data-id=\"ed3900e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Motion graphics are animated visual designs created with digital video editing software. <br \/>They usually incorporate:<\/p><ul><li>Graphics<\/li><li>Text<\/li><li>Still images<\/li><li>Audio<\/li><li>Video clips<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02fdd elementor-widget elementor-widget-heading\" data-id=\"da02fdd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is the goal of motion graphics?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99037a6 elementor-widget elementor-widget-text-editor\" data-id=\"99037a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>The goal of motion graphics is to combine visuals and motion to communicate ideas and messages in an appealing, dynamic way. They can be used to convey information, tell a story and\/or promote a product or service. Motion graphics make use of motion and transition effects like wipes, dissolves, zooms, pans, and other techniques to bring visual elements together and engage viewers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5547b97 elementor-widget elementor-widget-heading\" data-id=\"5547b97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What are Motion Graphics Used for? \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb1e63 elementor-widget elementor-widget-text-editor\" data-id=\"7bb1e63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Common uses of motion graphics include:<\/p><ul><li>Film and TV show title sequences<\/li><li>TV commercials<\/li><li>Explainer videos<\/li><li>Animated logos<\/li><li>Kinetic typography<\/li><li>Online video content<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff819a elementor-widget elementor-widget-heading\" data-id=\"aff819a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">How are major brands utilizing motion graphics? \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56331de elementor-widget elementor-widget-text-editor\" data-id=\"56331de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Today, most, if not all of the big players have jumped on the motion graphics bandwagon as follows:<\/p><ul><li><strong>Apple<\/strong><br \/>Apple&#8217;s product reveal events and ads feature slick motion graphics to showcase their devices and operating systems. The animations demonstrate features and capabilities in an elegant, engaging way.<\/li><\/ul><ul><li><strong>Nike<\/strong><br \/>Nike often produces inspirational <a href=\"https:\/\/www.youtube.com\/shorts\/0iUtfwHXeo0\" target=\"_blank\" rel=\"noopener\">mini-films<\/a> with bold motion graphics integrated into real footage. The graphics amplify the emotion and energy in their ads to motivate athletes.<\/li><\/ul><ul><li><strong>Coca-Cola<\/strong><br \/>Coca-Cola incorporates motion graphics into their fun, playful advertising. Their graphics tie into the youthful energy of their branding through dynamic movements and vivid illustrations.<\/li><\/ul><ul><li><strong>Google<\/strong><br \/>Google&#8217;s marketing campaigns leverage quirky, clever motion graphics to explain and promote their products and services. Their motion design reflects their brand personality &#8211; intelligent yet friendly.<\/li><\/ul><ul><li><strong>Netflix<\/strong><br \/>Netflix uses motion graphics in their show intros and promotional spots to quickly convey the theme and mood of their original programming. The graphics pull viewers into the unique worlds of each series.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-019d5c0 elementor-widget elementor-widget-heading\" data-id=\"019d5c0\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What\u2019s fueling the continued rise of motion graphics?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4c00e70 elementor-widget elementor-widget-text-editor\" data-id=\"4c00e70\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>For starters, technology has enabled more sophisticated animation and visual effects to be produced faster and at a lower cost. Software like Adobe After Effects puts high-end capabilities in the hands of independent graphic designers and video producers. Hardware advances allow them to render complex 3D animations and dynamic simulations fluidly in real time. The learning curve has also been lowered, with numerous tutorials and training resources available online through sites like School of Motion.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7064cda elementor-widget elementor-widget-heading\" data-id=\"7064cda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Let\u2019s get social<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed66f1f elementor-widget elementor-widget-text-editor\" data-id=\"ed66f1f\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Of course, the Internet and social media have also created a massive new venue for motion graphics to thrive. Platforms like YouTube, TikTok, and Instagram are dominated by eye-catching short videos, explainers, and commercials. Stylized typography and kinetic text effects captivate viewers scrolling through their feeds. Brands use motion design to capture attention and convey marketing messages on digital channels in just a few seconds. Even major films employ motion graphics studios to create their key art and movie trailers.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fe6316b elementor-widget elementor-widget-heading\" data-id=\"fe6316b\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Motion vs Static \n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-fbd5a32 elementor-widget elementor-widget-text-editor\" data-id=\"fbd5a32\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>On the creative front, motion graphics are miles ahead of static graphics, simply because they are able to achieve things that static graphics cannot. The extra dimension of time allows stories to unfold, objects to transform, and ideas to materialize before our eyes. Motion design compositionally directs the viewer&#8217;s attention and guides them through dense information and abstract concepts. Animation can capture viewers&#8217; imagination in ways that a static image on a page cannot.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-02fcf08 elementor-widget elementor-widget-heading\" data-id=\"02fcf08\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">And there\u2019s more\u2026\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5327a79 elementor-widget elementor-widget-text-editor\" data-id=\"5327a79\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Graphics overlays on live video have also greatly expanded through real-time engines and augmented reality. Sports broadcasts use motion graphics to display stats, roster details, and game analysis seamlessly during the action. News programs incorporate animated maps, charts, and other diagrams to better explain stories. Music videos feature spectacular custom effects that pulsate with the beat. Even live events like concerts and theater performances are incorporating motion graphics to enhance the experience.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-18a3b83 elementor-widget elementor-widget-heading\" data-id=\"18a3b83\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Why do brands today need motion graphics?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-bb2e061 elementor-widget elementor-widget-text-editor\" data-id=\"bb2e061\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Today\u2019s visual digital landscape is highly visual. People have increasingly shortened attention spans. Motion graphics give brands an invaluable tool to capture audience attention and convey marketing messages powerfully across platforms.<\/p><p>Here are the top 3 reasons why your brand needs motion graphics:<\/p><ul><li><strong>To tell your story well:<\/strong> Animation brings static visuals to life, allowing brands to explain and demonstrate products and services in a memorable, engaging and dynamic format.<\/li><li><strong>To differentiate yourself:<\/strong> Motion design guides viewers through stories and information visually communicating the unique identity, personality, and narrative in a crowded market.<\/li><li><strong>For general awareness:<\/strong> For companies looking to create an emotional connection, share their mission, explain complex concepts, launch products, promote offers, or simply spread awareness &#8211; motion graphics are a strategic necessity.<\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2fbb5c7 elementor-widget elementor-widget-heading\" data-id=\"2fbb5c7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In a nutshell\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e0408ec elementor-widget elementor-widget-text-editor\" data-id=\"e0408ec\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Motion design has proven itself as far more than just flashy effects. It\u2019s an essential part of engaging digital storytelling and communication. Expect to see motion graphics continue to expand across platforms and into new frontiers like AR and VR. The possibilities are only limited by the creators&#8217; imagination. If you \u2018d like to incorporate motion graphics into your branding and awareness, but don\u2019t know where to start, contact us today and <a href=\"https:\/\/now-branding.co.il\/\" target=\"_blank\" rel=\"noopener\">let us help you<\/a> to bring your brand to life.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Many brands, media companies, entertainers, educators, and more rely on motion graphics as an impactful, versatile way to connect with their audiences.<\/p>\n","protected":false},"author":3,"featured_media":13318,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Rise (and Rise) of Motion Graphics | Now 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