{"id":13158,"date":"2023-09-14T09:51:58","date_gmt":"2023-09-14T07:51:58","guid":{"rendered":"https:\/\/now-branding.co.il\/?p=13158"},"modified":"2023-09-14T11:58:10","modified_gmt":"2023-09-14T09:58:10","slug":"the-power-of-social-media-for-company-awareness","status":"publish","type":"post","link":"https:\/\/now-branding.co.il\/articles\/the-power-of-social-media-for-company-awareness\/","title":{"rendered":"The Power of Social Media for Company Awareness"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13158\" class=\"elementor elementor-13158\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0ebf38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0ebf38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-274c766\" data-id=\"274c766\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7db2db7 elementor-widget__width-initial elementor-widget elementor-widget-text-editor\" data-id=\"7db2db7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>We all know that social media is everywhere. If you want to be out there, you MUST have a presence on one or more social media platforms. Without it, you simply don\u2019t exist. The key in spreading the word however, depends on the platform you chose for your business and the way you perform there. This blog discusses key questions you should consider in order to get the best exposure for your business.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a8d1c elementor-widget elementor-widget-heading\" data-id=\"69a8d1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Which Social Media Platforms Should I Use for my Business?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed3900e elementor-widget elementor-widget-text-editor\" data-id=\"ed3900e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">The top social media platforms businesses today are Facebook, X (Twitter), LinkedIn, and Instagram. Each platform has its strengths for spreading company awareness. Here\u2019s a quick overview of what to expect from each:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Facebook<\/b><span style=\"font-weight: 400\"> allows you to create business pages to share company updates, events, offers, and multimedia content. Longer text and visual content performs best. Use relevant hashtags and tag others.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400\"><b>X (Twitter)<\/b><span style=\"font-weight: 400\"> is ideal for short, real-time updates, announcements, and engaging with customers. Keep tweets under 240 characters. Use hashtags, tag users.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400\"><b>LinkedIn<\/b><span style=\"font-weight: 400\"> is optimal for B2B marketing, showcasing thought leadership, employee spotlights. Publish industry articles, whitepapers and case studies.<\/span><\/li><\/ul><ul><li style=\"font-weight: 400\"><b>Instagram<\/b><span style=\"font-weight: 400\"> works well for <a href=\"https:\/\/now-branding.co.il\/branding\/\" target=\"_blank\" rel=\"noopener\">brand awareness<\/a> through visual content and stories. Use relevant hashtags, location tags, mentions.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-e5f140a elementor-widget elementor-widget-image\" data-id=\"e5f140a\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1200\" height=\"801\" src=\"https:\/\/now-branding.co.il\/app\/uploads\/Social-Media-Awareness.jpg\" class=\"attachment-large size-large wp-image-13160\" alt=\"Social Media Awareness\" loading=\"lazy\" srcset=\"https:\/\/now-branding.co.il\/app\/uploads\/Social-Media-Awareness.jpg 1200w, https:\/\/now-branding.co.il\/app\/uploads\/Social-Media-Awareness-768x513.jpg 768w\" sizes=\"(max-width: 1200px) 100vw, 1200px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02fdd elementor-widget elementor-widget-heading\" data-id=\"da02fdd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What content should I share?\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99037a6 elementor-widget elementor-widget-text-editor\" data-id=\"99037a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">With social media being so overcrowded, just being there is not enough. In order to increase awareness, you must act and post a variety of content types. For example:<\/span><\/p><ul><li style=\"font-weight: 400\"><b>Blog articles and news<\/b><span style=\"font-weight: 400\"> announcing company updates, new products\/services, etc.<\/span><\/li><li style=\"font-weight: 400\"><span style=\"font-weight: 400\">I<\/span><b>nfographics, photos, and videos<\/b><span style=\"font-weight: 400\"> showing company culture, behind-the-scenes, employees.<\/span><\/li><li style=\"font-weight: 400\"><b>Stories <\/b><span style=\"font-weight: 400\">highlighting customer testimonials, user-generated content.<\/span><\/li><li style=\"font-weight: 400\"><b>Industry reports, whitepapers, ebooks <\/b><span style=\"font-weight: 400\">demonstrating thought leadership.<\/span><\/li><li style=\"font-weight: 400\"><b>Events, contests, and promotions<\/b><span style=\"font-weight: 400\"> to engage followers.<\/span><\/li><\/ul>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5547b97 elementor-widget elementor-widget-heading\" data-id=\"5547b97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Best Practices for Social Media\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb1e63 elementor-widget elementor-widget-text-editor\" data-id=\"7bb1e63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">To make things super easy, we\u2019ve put together the following guidelines and best practices to help you use social media effectively for the strongest impact:<\/span><\/p><ol><li><b>Post consistently<br \/><\/b><span style=\"font-weight: 400;\">You\u2019ll want to post at least 2-3 times per week per platform. Daily posting is ideal but may not be feasible for all B2B companies.<\/span><\/li><li><b>Optimize content for each platform<br \/><\/b>Take care to post the relevant text length, image sizes, video formats per platform, as each platform has its own parameters and rules to adhere to.<\/li><li><b>Include hashtags and tags<br \/><\/b>Make sure to use relevant hashtags and properly tag other accounts in posts for maximum exposure.<\/li><li><b>Interact <br \/><\/b>Once you\u2019ve taken the plunge and put yourself out there, make sure to interact with followers by responding to comments, messages, and sharing user content.<\/li><li><b>Use targeted ads<br \/><\/b>If you have a marketing budget, targeted ads on social media is a great way to reach more of your target audience.<\/li><li><b>Check and analyze your performance<br \/><\/b>It\u2019s all about data. Remember to check and analyze your stats regularly to see what content works best (and what doesn\u2019t) and which platforms drive the most engagement. Adjust accordingly.<\/li><li><b>Influencer marketing<br \/><\/b>Remember that by partnering with relevant influencers, experts, and brand advocates you\u2019ll get a far bigger digital footprint and have others spreading the word for you!<\/li><li><b>Pay an expert<br \/><\/b>If managing in-house isn&#8217;t realistic, consider working with a social media management agency that specializes in B2B content.<\/li><\/ol>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff819a elementor-widget elementor-widget-heading\" data-id=\"aff819a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In a nutshell\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56331de elementor-widget elementor-widget-text-editor\" data-id=\"56331de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">When it comes to social media, establishing a strong online presence is pivotal for business recognition. Use Facebook, Twitter, LinkedIn, and Instagram to get your message out there in a variety of ways and keep your content diverse for continued interest. By employing the strategies and best practices we\u2019ve listed above, you can harness the full potential of social media to elevate your company awareness and growth. And if after reading this, you&#8217;d still like a little help, worry not! At <a href=\"https:\/\/now-branding.co.il\/\" target=\"_blank\" rel=\"noopener\">NOW BRANDING<\/a>, not only are we pros at social media, but we&#8217;re also the folks who penned this blog \ud83d\ude09. If you\u2019d like a little pro assistance with making <\/span><i><span style=\"font-weight: 400\">your<\/span><\/i><span style=\"font-weight: 400\"> mark on social media, don&#8217;t hesitate to drop us a line.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>We all know that social media is everywhere. If you want to be out there, you MUST have a presence on one or more social media platforms. Without it, you simply don\u2019t exist. The key in spreading the word however, depends on the platform you chose for your business and the way you perform there. This blog discusses key questions you should consider in order to get the best exposure for your business.<\/p>\n","protected":false},"author":11,"featured_media":13164,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The Power of Social Media for Company Awareness | Now Branding<\/title>\n<meta name=\"description\" content=\"If you want to be out there, you MUST have a presence on one or more social media platforms. Without it, you simply don\u2019t exist.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Must Have Digital Marketing Tools To Boost Efficiency\" \/>\n<meta property=\"og:description\" content=\"If you want to be out there, you MUST have a presence on one or more social media platforms. Without it, you simply don\u2019t exist.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/\" \/>\n<meta property=\"og:site_name\" content=\"Now Branding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nowbranding\/\" \/>\n<meta property=\"article:published_time\" content=\"2023-09-14T07:51:58+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-14T09:58:10+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/now-branding.co.il\/app\/uploads\/Marketing-tools-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"design\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"design\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"BlogPosting\"],\"@id\":\"https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/now-branding.co.il\/articles\/marketing\/the-power-of-social-media-for-company-awareness\/\"},\"author\":{\"name\":\"design\",\"@id\":\"https:\/\/now-branding.co.il\/#\/schema\/person\/ef82cf9798d0fca83844341677a5408b\"},\"headline\":\"The Power of Social Media for Company Awareness\",\"datePublished\":\"2023-09-14T07:51:58+00:00\",\"dateModified\":\"2023-09-14T09:58:10+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/now-branding.co.il\/articles\/marketing\/the-power-of-social-media-for-company-awareness\/\"},\"wordCount\":667,\"publisher\":{\"@id\":\"https:\/\/now-branding.co.il\/#organization\"},\"articleSection\":[\"Articles\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/now-branding.co.il\/articles\/marketing\/the-power-of-social-media-for-company-awareness\/\",\"url\":\"https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/\",\"name\":\"The Power of Social Media for Company Awareness | Now Branding\",\"isPartOf\":{\"@id\":\"https:\/\/now-branding.co.il\/#website\"},\"datePublished\":\"2023-09-14T07:51:58+00:00\",\"dateModified\":\"2023-09-14T09:58:10+00:00\",\"description\":\"If you want to be out there, you MUST have a presence on one or more social media platforms. Without it, you simply don\u2019t exist.\",\"breadcrumb\":{\"@id\":\"https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/now-branding.co.il\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\/\/now-branding.co.il\/articles\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The Power of Social Media for Company Awareness\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/now-branding.co.il\/#website\",\"url\":\"https:\/\/now-branding.co.il\/\",\"name\":\"Now Branding\",\"description\":\"Simple. Smart. Creative.\",\"publisher\":{\"@id\":\"https:\/\/now-branding.co.il\/#organization\"},\"alternateName\":\"Now Branding\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/now-branding.co.il\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/now-branding.co.il\/#organization\",\"name\":\"Now Branding\",\"alternateName\":\"Now Branding\",\"url\":\"https:\/\/now-branding.co.il\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/now-branding.co.il\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/now-branding.co.il\/app\/uploads\/Logo.png\",\"contentUrl\":\"https:\/\/now-branding.co.il\/app\/uploads\/Logo.png\",\"width\":67,\"height\":70,\"caption\":\"Now Branding\"},\"image\":{\"@id\":\"https:\/\/now-branding.co.il\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/nowbranding\/\",\"https:\/\/www.linkedin.com\/company\/now-branding\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/now-branding.co.il\/#\/schema\/person\/ef82cf9798d0fca83844341677a5408b\",\"name\":\"design\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"The Power of Social Media for Company Awareness | Now Branding","description":"If you want to be out there, you MUST have a presence on one or more social media platforms. Without it, you simply don\u2019t exist.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/","og_locale":"en_US","og_type":"article","og_title":"Must Have Digital Marketing Tools To Boost Efficiency","og_description":"If you want to be out there, you MUST have a presence on one or more social media platforms. Without it, you simply don\u2019t exist.","og_url":"https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/","og_site_name":"Now Branding","article_publisher":"https:\/\/www.facebook.com\/nowbranding\/","article_published_time":"2023-09-14T07:51:58+00:00","article_modified_time":"2023-09-14T09:58:10+00:00","og_image":[{"width":1200,"height":629,"url":"https:\/\/now-branding.co.il\/app\/uploads\/Marketing-tools-2-1.jpg","type":"image\/jpeg"}],"author":"design","twitter_card":"summary_large_image","twitter_misc":{"Written by":"design","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","BlogPosting"],"@id":"https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/#article","isPartOf":{"@id":"https:\/\/now-branding.co.il\/articles\/marketing\/the-power-of-social-media-for-company-awareness\/"},"author":{"name":"design","@id":"https:\/\/now-branding.co.il\/#\/schema\/person\/ef82cf9798d0fca83844341677a5408b"},"headline":"The Power of Social Media for Company Awareness","datePublished":"2023-09-14T07:51:58+00:00","dateModified":"2023-09-14T09:58:10+00:00","mainEntityOfPage":{"@id":"https:\/\/now-branding.co.il\/articles\/marketing\/the-power-of-social-media-for-company-awareness\/"},"wordCount":667,"publisher":{"@id":"https:\/\/now-branding.co.il\/#organization"},"articleSection":["Articles","Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/now-branding.co.il\/articles\/marketing\/the-power-of-social-media-for-company-awareness\/","url":"https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/","name":"The Power of Social Media for Company Awareness | Now Branding","isPartOf":{"@id":"https:\/\/now-branding.co.il\/#website"},"datePublished":"2023-09-14T07:51:58+00:00","dateModified":"2023-09-14T09:58:10+00:00","description":"If you want to be out there, you MUST have a presence on one or more social media platforms. Without it, you simply don\u2019t exist.","breadcrumb":{"@id":"https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/now-branding.co.il\/articles\/digital\/must-have-digital-marketing-tools-to-boost-efficiency\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/now-branding.co.il\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/now-branding.co.il\/articles\/"},{"@type":"ListItem","position":3,"name":"The Power of Social Media for Company Awareness"}]},{"@type":"WebSite","@id":"https:\/\/now-branding.co.il\/#website","url":"https:\/\/now-branding.co.il\/","name":"Now Branding","description":"Simple. Smart. Creative.","publisher":{"@id":"https:\/\/now-branding.co.il\/#organization"},"alternateName":"Now Branding","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/now-branding.co.il\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/now-branding.co.il\/#organization","name":"Now Branding","alternateName":"Now Branding","url":"https:\/\/now-branding.co.il\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/now-branding.co.il\/#\/schema\/logo\/image\/","url":"https:\/\/now-branding.co.il\/app\/uploads\/Logo.png","contentUrl":"https:\/\/now-branding.co.il\/app\/uploads\/Logo.png","width":67,"height":70,"caption":"Now Branding"},"image":{"@id":"https:\/\/now-branding.co.il\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nowbranding\/","https:\/\/www.linkedin.com\/company\/now-branding\/"]},{"@type":"Person","@id":"https:\/\/now-branding.co.il\/#\/schema\/person\/ef82cf9798d0fca83844341677a5408b","name":"design"}]}},"_links":{"self":[{"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/posts\/13158"}],"collection":[{"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/users\/11"}],"replies":[{"embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/comments?post=13158"}],"version-history":[{"count":0,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/posts\/13158\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/media\/13164"}],"wp:attachment":[{"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/media?parent=13158"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/categories?post=13158"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/tags?post=13158"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}