{"id":13072,"date":"2023-08-14T12:39:55","date_gmt":"2023-08-14T10:39:55","guid":{"rendered":"https:\/\/now-branding.co.il\/?p=13072"},"modified":"2023-08-15T08:16:26","modified_gmt":"2023-08-15T06:16:26","slug":"revamping-your-brand","status":"publish","type":"post","link":"https:\/\/now-branding.co.il\/articles\/revamping-your-brand\/","title":{"rendered":"Revamping your Brand?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"13072\" class=\"elementor elementor-13072\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0ebf38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0ebf38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-274c766\" data-id=\"274c766\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-3e7b78f elementor-widget elementor-widget-heading\" data-id=\"3e7b78f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Top 3 Strategies for Repositioning, Messaging &amp; Content Creation\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7db2db7 elementor-widget elementor-widget-text-editor\" data-id=\"7db2db7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>Repositioning a company that has evolved beyond its old image and objectives is no small feat. It involves shifting brand perception, re-establishing its value proposition, and adjusting general overall positioning in the market to better align with current business goals and target audience.<\/p><p>Constructing an effective messaging strategy is integral to this process, as it shapes how the company communicates its new identity and offerings. <\/p><p>Below is a quick 3-step guide to help you successfully through the process.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-69a8d1c elementor-widget elementor-widget-heading\" data-id=\"69a8d1c\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 1: Assessment and Research\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed3900e elementor-widget elementor-widget-text-editor\" data-id=\"ed3900e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Before embarking on a rebranding journey, the first critical step is assessment and research. You can\u2019t reinvent yourself without \u2018un-blinkering\u2019 your eyes. You\u2019ll need to know exactly where the competition is at, what\u2019s hot and what\u2019s not, and of course, who\u2019s who.<\/p><p>So by all means, go ahead, delve into the market, evaluate your brand, and gather key insights for your successful repositioning.<\/p><p>Start by doing these first four things:<\/p><ul><li><b>Analyze the current market landscape<\/b><\/li><\/ul><p>Spy on your competitors, get clued in on the latest branding trends and ask yourself, where do we fit in today? Also, don\u2019t be afraid to ask: how are we different? And even more importantly: how are we the same?<b><\/b><\/p><ul><li><h3><b>Evaluate your company&#8217;s current brand perception<\/b><\/h3><\/li><\/ul><p>Execute a comprehensive evaluation not only of your company&#8217;s strengths, weaknesses, and differentiators, but also of how your brand is perceived by your target audience and the broader market. What needs to change?<b><\/b><\/p><ul><li><h3><b>Identify target audience segments and their needs<\/b><\/h3><\/li><\/ul><p>Make sure to delve into customer needs, pain points, and preferences. What key pain points and preferences drive youraudience today and how do you plan to solve them better than your competitors can?\u00a0<b><\/b><\/p><ul><li><h3><b>Gather insights<\/b><\/h3><\/li><\/ul><p>Ask anyone and everyone <i>everything<\/i>. Grill your employees. Ask them about their experiences, trends, customers, anything. Speak to consultants, carry out customer surveys, or simply do some plain old online detective work. Bottom line; when you refine your repositioning approach, you need to ask yourself: how are you going to ensure that this new brand resonates with your audience? Make sure you can answer your own questions.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b29762 elementor-widget elementor-widget-image\" data-id=\"4b29762\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"900\" height=\"574\" src=\"https:\/\/now-branding.co.il\/app\/uploads\/Market-Research.jpg\" class=\"attachment-large size-large wp-image-13078\" alt=\"Market Research\" loading=\"lazy\" srcset=\"https:\/\/now-branding.co.il\/app\/uploads\/Market-Research.jpg 900w, https:\/\/now-branding.co.il\/app\/uploads\/Market-Research-768x490.jpg 768w\" sizes=\"(max-width: 900px) 100vw, 900px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-da02fdd elementor-widget elementor-widget-heading\" data-id=\"da02fdd\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 2: Messaging Development<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99037a6 elementor-widget elementor-widget-text-editor\" data-id=\"99037a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tAs your brand&#8217;s repositioning journey unfolds, the power of effective messaging will soon be center stage. It&#8217;s precisely here that you\u2019ll need to shape words and sentiments to resonate with your audience&#8217;s hearts and minds. These new messages will be the bridges that connect your brand&#8217;s new identity to your target market, your industry, and everyone else who happens to come across your brand. Here\u2019s how to best go about it:\n<ul>\n \t<li>\n<h3><b>Craft key messages that communicate the essence of your repositioned brand and its value<\/b><\/h3>\n<\/li>\n<\/ul>\nStart by being honest with yourself. What is it you\u2019re actually trying to say? Once you know, say it creatively, yet simply. The delicate balance of creativity and precision is key. And don\u2019t forget to check yourself \u2013 how will your new messages drive your goals home? Are the two aligned?\n<ul>\n \t<li>\n<h3><b>Tailor messaging to address the specific needs and pain points of different audiences<\/b><\/h3>\n<\/li>\n<\/ul>\nRemember in step one we said you should identify customer pain points? Here\u2019s where you\u2019ll answer them. With good messaging, you don\u2019t just offer solutions; you reveal a deep industry understanding of your customer\u2019s world. That inspires both credibility and trust. How are you going to articulate to existing and future customers that you are a true ally on\u00a0 their journey and the partner to select to come along for the ride?<b><\/b>\n<ul>\n \t<li>\n<h3><b>Ensure messaging is clear, concise, compelling, and consistent across all communication channels<\/b><\/h3>\n<\/li>\n<\/ul>\nGood messaging is a linchpin of success as much as clarity is the compass that guides your audience through the narrative. Conciseness captures attention in a world drowning in information, while compelling language sparks emotions and resonates. By maintaining consistency across all communication channels, your brand&#8217;s story becomes a story that should be instantly recognized across every touchpoint. That\u2019s what you should be aiming at. That\u2019s the secret to a strong brand. That\u2019s the slam dunk of communication.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5547b97 elementor-widget elementor-widget-heading\" data-id=\"5547b97\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Step 3: Content Creation\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb1e63 elementor-widget elementor-widget-text-editor\" data-id=\"7bb1e63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\tSo, now you know WHAT you want to say, it\u2019s time to decide HOW you\u2019re going to say it.\u00a0 And where. Compelling content will bring your brand&#8217;s narrative to life. So, whatever you do and wherever you post your content, just remember to make it meaningful and memorable.\u00a0\n<ul>\n \t<li>\n<h3><b>Establish your Tone of Voice(TOV)<\/b><\/h3>\n<\/li>\n<\/ul>\nThink of Tone of Voice (TOV) as your brand&#8217;s personality, how you come across to your audience. Are you the casual buddy who cracks jokes, or are you the wise mentor who gives valuable advice? Maybe you\u2019re both. Your TOV sets the vibe for your brand, making you relatable and memorable. So, whether you&#8217;re sending an email, posting on social media, or even writing a blog (like this one), remember to keep that TOV consistent. After all, being yourself never goes out of style!\n<ul>\n \t<li>\n<h3><b>Create a range of content assets<\/b><\/h3>\n<\/li>\n<\/ul>\nMake a plan to shout your new story to the world. Today there are so many options. Make sure to harness the power of varied content forms: website copy, social media updates, insightful blog articles, captivating videos, not to mention visually compelling. These tools will help you breathe life into your repositioned identity across multiple digital landscapes and give you a footprint and identity in the sea of information out there.\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-aff819a elementor-widget elementor-widget-heading\" data-id=\"aff819a\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">In a nutshell<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-56331de elementor-widget elementor-widget-text-editor\" data-id=\"56331de\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>When it comes to your brand&#8217;s evolution, think of repositioning, messaging and content as your trusty sidekicks helping guide you into a whole new chapter. If you&#8217;re feeling a little nervous about this (sometimes daunting) journey, worry not! At NOW BRANDING, not only are we pros in the rebranding game, but we&#8217;re also the folks who penned this blog \ud83d\ude09.<br \/>So, if you want to turn your brand into a total superstar, don&#8217;t hesitate to drop us a line.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Constructing an effective messaging strategy is integral to this process, as it shapes how the company communicates its new identity and offerings.<br \/>\nBelow is a quick 3-step guide to help you successfully through the process.<\/p>\n","protected":false},"author":11,"featured_media":13086,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,7,9,10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Revamping your Brand? | Now Branding<\/title>\n<meta name=\"description\" content=\"Constructing an effective messaging strategy is integral to this process, as it shapes how the company communicates its new identity and offerings. 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