{"id":10372,"date":"2022-03-07T13:32:01","date_gmt":"2022-03-07T11:32:01","guid":{"rendered":"https:\/\/now-branding.co.il\/?p=10372"},"modified":"2023-07-10T13:18:44","modified_gmt":"2023-07-10T11:18:44","slug":"hanita-lenses-brand360","status":"publish","type":"post","link":"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/","title":{"rendered":"Hanita Lenses &#8211; Brand 360"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10372\" class=\"elementor elementor-10372\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-f0ebf38 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"f0ebf38\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-274c766\" data-id=\"274c766\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7db2db7 elementor-widget elementor-widget-text-editor\" data-id=\"7db2db7\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p><span style=\"font-weight: 400;\">Hanita Lenses are experts in developing, manufacturing, and marketing intraocular lenses for cataract surgery, and have more than 40 years\u2019 experience in the field.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Over the years, Hanita Lenses has always conveyed the utmost professionalism in its ongoing quest for quality and innovation, and is renowned as such by its loyal clientele. Yet the brand\u2019s look &amp; feel did not always convey these values. After the company significantly grew and evolved, the Hanita marketing team contacted us at NOW Branding to help them develop a brand that reflects the Hanita values and new business vision.\u00a0\u00a0\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The initial trigger for this request was the launch of a technologically groundbreaking brand that the company was planning to market. We developed a comprehensive brand strategy that examined the existing status, the market perceptions, and the company\u2019s updated business vision. The strategy included examining and defining the Hanita brands, while analyzing the company\u2019s DNA in general, and the capabilities of the new product in particular. Based on insights and conclusions achieved through the strategic process, we successfully led a branding move for the new product, disrupting the intraocular lenses market.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Following the success of the branding process for Hanita\u2019s innovative new product, we reembarked on the company\u2019s comprehensive branding process, picking up where we had left off 2 years ago (you know, Covid-19 \u2026). By analyzing the competitors and conducting interviews with key position holders, long-time customers, and Hanita partners, we recognized the values that had been at the heart of the company for years, as well as the competitive advantages that support these values.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">With the information gathered we were able to identify the existing strategic assets that were necessary for realizing the company\u2019s new vision and creating a unique and differentiated branding language.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b29762 elementor-widget elementor-widget-image\" data-id=\"4b29762\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/now-branding.co.il\/app\/uploads\/Blog-post_Brand-1.png\" class=\"attachment-large size-large wp-image-10375\" alt=\"Lenses branding\" loading=\"lazy\" srcset=\"https:\/\/now-branding.co.il\/app\/uploads\/Blog-post_Brand-1.png 1024w, https:\/\/now-branding.co.il\/app\/uploads\/Blog-post_Brand-1-768x491.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3e7b78f elementor-widget elementor-widget-heading\" data-id=\"3e7b78f\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">A New Website - UX and Product Catalog<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ed3900e elementor-widget elementor-widget-text-editor\" data-id=\"ed3900e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Keeping both distributor and customer in mind, it was clear that the new website must present the company\u2019s entire spectrum of solutions, while also providing information, data, and support for its existing customers.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">The first challenge was translating Hanita\u2019s internal language for external visitors, especially the company\u2019s product tree. After becoming familiar with the complexity of the product range and categorization method from the company\u2019s point-of-view, we examined the Hanita terminology in comparison to the industry terminology. In cases of deviations, we adapted the wording accordingly, together with Hanita professionals.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Once we had the correct language, we organized the product tree from a marketing, sales, and professional point-of-view, to support the current products, and hopefully, the future Hanita Lenses. We analyzed the existing data derived from each lens page and mapped out what needed to appear on the product pages, and what should appear only on the downloadable brochures. This way, we were able to create a clean website that portrays Hanita as an expert and innovator in its field who delivers products that meet their customers\u2019 needs.\u00a0<\/span><\/p><p><span style=\"font-weight: 400;\">Using the insights from the company\u2019s strategy, target audience, and new product tree, we were able to define, design, and develop the new website in a seamless and efficient manner, in cooperation with the Hanita marketing team.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-598e25f elementor-widget elementor-widget-image\" data-id=\"598e25f\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/now-branding.co.il\/app\/uploads\/Blog-post_Website.png\" class=\"attachment-large size-large wp-image-10376\" alt=\"Online platforms develop\" loading=\"lazy\" srcset=\"https:\/\/now-branding.co.il\/app\/uploads\/Blog-post_Website.png 1024w, https:\/\/now-branding.co.il\/app\/uploads\/Blog-post_Website-768x491.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36ecd72 elementor-widget elementor-widget-heading\" data-id=\"36ecd72\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Marketing Materials and Digital Assets<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-99037a6 elementor-widget elementor-widget-text-editor\" data-id=\"99037a6\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">While working on the website, we also created a plan for renewing all Hanita marketing materials, in line with the company\u2019s new branding language, including product packaging, brochures, social media, presentations, office interior designs, printed catalogs, and more.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-6a923b9 elementor-widget elementor-widget-image\" data-id=\"6a923b9\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/now-branding.co.il\/app\/uploads\/Blog-post_Brand.png\" class=\"attachment-large size-large wp-image-10377\" alt=\"All marketing material in one place\" loading=\"lazy\" srcset=\"https:\/\/now-branding.co.il\/app\/uploads\/Blog-post_Brand.png 1024w, https:\/\/now-branding.co.il\/app\/uploads\/Blog-post_Brand-768x491.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7bb1e63 elementor-widget elementor-widget-text-editor\" data-id=\"7bb1e63\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">These were presented to the public via a digital campaign that included creative and well-designed posts and short videos prior to the launch of the new branding in general and the new website in particular.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-abd8d34 elementor-widget elementor-widget-image\" data-id=\"abd8d34\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1024\" height=\"655\" src=\"https:\/\/now-branding.co.il\/app\/uploads\/Blog-post_Social.png\" class=\"attachment-large size-large wp-image-10378\" alt=\"Social Brand post\" loading=\"lazy\" srcset=\"https:\/\/now-branding.co.il\/app\/uploads\/Blog-post_Social.png 1024w, https:\/\/now-branding.co.il\/app\/uploads\/Blog-post_Social-768x491.png 768w\" sizes=\"(max-width: 1024px) 100vw, 1024px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-03c5b0e elementor-widget elementor-widget-text-editor\" data-id=\"03c5b0e\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><b>In today\u2019s dynamic digital reality, changes are varied and frequent, therefore work plans are adjusted to meet these needs, and nothing is written in stone.&nbsp;<\/b><\/p>\n<p><span style=\"font-weight: 400;\">Now Branding made great strides working with Hanita Lenses, but our work here is not done. We will continuously examine the market and its reactions to Hanita\u2019s changes, and make alterations and adaptations based on the feedback and input received. This will help us create new content, adjust messages, develop work tools for the marketing team,&nbsp; to help Hanita Lenses realize its new vision. <\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-f17bb81 elementor-widget elementor-widget-text-editor\" data-id=\"f17bb81\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-size: 20px;\">So what are you waiting for? Get started today and <\/span><a style=\"font-size: 20px; background-color: #ffffff;\" href=\"\/\">elevate your marketing and branding<\/a><span style=\"font-size: 20px;\">.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>If you want to be set up for success, then you need to make sure your marketing tools are set up properly and used efficiently. That\u2019s why we wanted to give our recommendation of marketing tools 101 and make sure you\u2019re set up for success. <\/p>\n","protected":false},"author":3,"featured_media":10374,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,9,10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Hanita Lenses - Brand 360 | Now Branding<\/title>\n<meta name=\"description\" content=\"Now Branding made great strides working with Hanita Lenses. We continuously examine the market and its reactions to Hanita\u2019s marketing efforts, and make alterations and adaptations based on the feedback and data received. This helps us create new content, adjust messages, and develop work tools for the marketing team, to help Hanita Lenses realize its new vision.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Must Have Digital Marketing Tools To Boost Efficiency\" \/>\n<meta property=\"og:description\" content=\"Now Branding made great strides working with Hanita Lenses. We continuously examine the market and its reactions to Hanita\u2019s marketing efforts, and make alterations and adaptations based on the feedback and data received. This helps us create new content, adjust messages, and develop work tools for the marketing team, to help Hanita Lenses realize its new vision.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/\" \/>\n<meta property=\"og:site_name\" content=\"Now Branding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nowbranding\/\" \/>\n<meta property=\"article:published_time\" content=\"2022-03-07T11:32:01+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-07-10T11:18:44+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/now-branding.co.il\/app\/uploads\/Marketing-tools-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1200\" \/>\n\t<meta property=\"og:image:height\" content=\"629\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"nwe-editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nwe-editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/\"},\"author\":{\"name\":\"nwe-editor\",\"@id\":\"https:\/\/now-branding.co.il\/#\/schema\/person\/ce0822a6eed53fa8d853cae8e041562b\"},\"headline\":\"Hanita Lenses &#8211; Brand 360\",\"datePublished\":\"2022-03-07T11:32:01+00:00\",\"dateModified\":\"2023-07-10T11:18:44+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/\"},\"wordCount\":711,\"publisher\":{\"@id\":\"https:\/\/now-branding.co.il\/#organization\"},\"articleSection\":[\"Articles\",\"Digital\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/\",\"url\":\"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/\",\"name\":\"Hanita Lenses - Brand 360 | Now Branding\",\"isPartOf\":{\"@id\":\"https:\/\/now-branding.co.il\/#website\"},\"datePublished\":\"2022-03-07T11:32:01+00:00\",\"dateModified\":\"2023-07-10T11:18:44+00:00\",\"description\":\"Now Branding made great strides working with Hanita Lenses. We continuously examine the market and its reactions to Hanita\u2019s marketing efforts, and make alterations and adaptations based on the feedback and data received. This helps us create new content, adjust messages, and develop work tools for the marketing team, to help Hanita Lenses realize its new vision.\",\"breadcrumb\":{\"@id\":\"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/now-branding.co.il\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\/\/now-branding.co.il\/articles\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Digital\",\"item\":\"https:\/\/now-branding.co.il\/articles\/digital\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Hanita Lenses &#8211; Brand 360\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/now-branding.co.il\/#website\",\"url\":\"https:\/\/now-branding.co.il\/\",\"name\":\"Now Branding\",\"description\":\"Simple. Smart. Creative.\",\"publisher\":{\"@id\":\"https:\/\/now-branding.co.il\/#organization\"},\"alternateName\":\"Now Branding\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/now-branding.co.il\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/now-branding.co.il\/#organization\",\"name\":\"Now Branding\",\"alternateName\":\"Now Branding\",\"url\":\"https:\/\/now-branding.co.il\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/now-branding.co.il\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/now-branding.co.il\/app\/uploads\/Logo.png\",\"contentUrl\":\"https:\/\/now-branding.co.il\/app\/uploads\/Logo.png\",\"width\":67,\"height\":70,\"caption\":\"Now Branding\"},\"image\":{\"@id\":\"https:\/\/now-branding.co.il\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/nowbranding\/\",\"https:\/\/www.linkedin.com\/company\/now-branding\/\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/now-branding.co.il\/#\/schema\/person\/ce0822a6eed53fa8d853cae8e041562b\",\"name\":\"nwe-editor\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Hanita Lenses - Brand 360 | Now Branding","description":"Now Branding made great strides working with Hanita Lenses. We continuously examine the market and its reactions to Hanita\u2019s marketing efforts, and make alterations and adaptations based on the feedback and data received. This helps us create new content, adjust messages, and develop work tools for the marketing team, to help Hanita Lenses realize its new vision.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/","og_locale":"en_US","og_type":"article","og_title":"Must Have Digital Marketing Tools To Boost Efficiency","og_description":"Now Branding made great strides working with Hanita Lenses. We continuously examine the market and its reactions to Hanita\u2019s marketing efforts, and make alterations and adaptations based on the feedback and data received. This helps us create new content, adjust messages, and develop work tools for the marketing team, to help Hanita Lenses realize its new vision.","og_url":"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/","og_site_name":"Now Branding","article_publisher":"https:\/\/www.facebook.com\/nowbranding\/","article_published_time":"2022-03-07T11:32:01+00:00","article_modified_time":"2023-07-10T11:18:44+00:00","og_image":[{"width":1200,"height":629,"url":"https:\/\/now-branding.co.il\/app\/uploads\/Marketing-tools-2-1.jpg","type":"image\/jpeg"}],"author":"nwe-editor","twitter_card":"summary_large_image","twitter_misc":{"Written by":"nwe-editor","Est. reading time":"4 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/#article","isPartOf":{"@id":"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/"},"author":{"name":"nwe-editor","@id":"https:\/\/now-branding.co.il\/#\/schema\/person\/ce0822a6eed53fa8d853cae8e041562b"},"headline":"Hanita Lenses &#8211; Brand 360","datePublished":"2022-03-07T11:32:01+00:00","dateModified":"2023-07-10T11:18:44+00:00","mainEntityOfPage":{"@id":"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/"},"wordCount":711,"publisher":{"@id":"https:\/\/now-branding.co.il\/#organization"},"articleSection":["Articles","Digital","Marketing"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/","url":"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/","name":"Hanita Lenses - Brand 360 | Now Branding","isPartOf":{"@id":"https:\/\/now-branding.co.il\/#website"},"datePublished":"2022-03-07T11:32:01+00:00","dateModified":"2023-07-10T11:18:44+00:00","description":"Now Branding made great strides working with Hanita Lenses. We continuously examine the market and its reactions to Hanita\u2019s marketing efforts, and make alterations and adaptations based on the feedback and data received. This helps us create new content, adjust messages, and develop work tools for the marketing team, to help Hanita Lenses realize its new vision.","breadcrumb":{"@id":"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/"]}]},{"@type":"BreadcrumbList","@id":"https:\/\/now-branding.co.il\/articles\/digital\/hanita-lenses-brand360\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/now-branding.co.il\/"},{"@type":"ListItem","position":2,"name":"Articles","item":"https:\/\/now-branding.co.il\/articles\/"},{"@type":"ListItem","position":3,"name":"Digital","item":"https:\/\/now-branding.co.il\/articles\/digital\/"},{"@type":"ListItem","position":4,"name":"Hanita Lenses &#8211; Brand 360"}]},{"@type":"WebSite","@id":"https:\/\/now-branding.co.il\/#website","url":"https:\/\/now-branding.co.il\/","name":"Now Branding","description":"Simple. Smart. Creative.","publisher":{"@id":"https:\/\/now-branding.co.il\/#organization"},"alternateName":"Now Branding","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/now-branding.co.il\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/now-branding.co.il\/#organization","name":"Now Branding","alternateName":"Now Branding","url":"https:\/\/now-branding.co.il\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/now-branding.co.il\/#\/schema\/logo\/image\/","url":"https:\/\/now-branding.co.il\/app\/uploads\/Logo.png","contentUrl":"https:\/\/now-branding.co.il\/app\/uploads\/Logo.png","width":67,"height":70,"caption":"Now Branding"},"image":{"@id":"https:\/\/now-branding.co.il\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/nowbranding\/","https:\/\/www.linkedin.com\/company\/now-branding\/"]},{"@type":"Person","@id":"https:\/\/now-branding.co.il\/#\/schema\/person\/ce0822a6eed53fa8d853cae8e041562b","name":"nwe-editor"}]}},"_links":{"self":[{"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/posts\/10372"}],"collection":[{"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/users\/3"}],"replies":[{"embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/comments?post=10372"}],"version-history":[{"count":0,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/posts\/10372\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/media\/10374"}],"wp:attachment":[{"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/media?parent=10372"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/categories?post=10372"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/now-branding.co.il\/wp-json\/wp\/v2\/tags?post=10372"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}