{"id":10086,"date":"2021-11-10T10:08:52","date_gmt":"2021-11-10T08:08:52","guid":{"rendered":"https:\/\/now-branding.co.il\/?p=10086"},"modified":"2023-09-13T10:42:54","modified_gmt":"2023-09-13T08:42:54","slug":"5-brand-awareness-lessons","status":"publish","type":"post","link":"https:\/\/now-branding.co.il\/articles\/5-brand-awareness-lessons\/","title":{"rendered":"5 Brand Awareness Lessons"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"10086\" class=\"elementor elementor-10086\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7d3e51da elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7d3e51da\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c5f9b9b\" data-id=\"4c5f9b9b\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-2494c92 elementor-widget elementor-widget-heading\" data-id=\"2494c92\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-heading-title{padding:0;margin:0;line-height:1}.elementor-widget-heading .elementor-heading-title[class*=elementor-size-]>a{color:inherit;font-size:inherit;line-height:inherit}.elementor-widget-heading .elementor-heading-title.elementor-size-small{font-size:15px}.elementor-widget-heading .elementor-heading-title.elementor-size-medium{font-size:19px}.elementor-widget-heading .elementor-heading-title.elementor-size-large{font-size:29px}.elementor-widget-heading .elementor-heading-title.elementor-size-xl{font-size:39px}.elementor-widget-heading .elementor-heading-title.elementor-size-xxl{font-size:59px}<\/style><h2 class=\"elementor-heading-title elementor-size-default\">Brand awareness lessons to learn from Beats by Dre, Kleenex and McDonalds<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5774839 elementor-widget elementor-widget-text-editor\" data-id=\"5774839\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<p>There are 3 companies that come to mind when I think of branding genius, McDonalds, Beats, and Kleenex. McDonalds is a classic one that has been around for so long. Even when there is negative media coverage it has little to no effect on the brand, but it does cause change within the company. Beats is one of my favorite stories, as the idea comes from two music producers that came together to build a brand. It exploded on the market by using simple strategies.\u00a0<\/p><p>You can go almost anywhere in North America and probably beyond, sneeze, and then ask for a Kleenex and no one will even hesitate to give you something to blow your nose. Why is that? How did the word tissue, napkin or towelette change in the modern language to Kleenex, even if you give someone another brand name product? They\u2019re not even the biggest brand in tissue paper!<\/p><p>Each of these brands have important lessons in developing awareness and their success can teach us how to create a brand that not only stands the test of time but actually creates change in society. Before we can dive into how to create one or what causes awareness, we need to look at <a href=\"https:\/\/now-branding.co.il\/\" target=\"_blank\" rel=\"noopener\">why a brand is so important.\u00a0<\/a><\/p><p>1. Product Validity<br \/>2. Networking Access<br \/>3. Persistency<br \/>4. Coining a Phrase or Term<br \/>5. Referencing<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82e5c3e elementor-widget elementor-widget-heading\" data-id=\"82e5c3e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Overnight Brand Awareness Success<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7672174 elementor-widget elementor-widget-text-editor\" data-id=\"7672174\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Doesn\u2019t happen! You may have an overnight sensation, trends or a buzz, however success takes strategy and planning. Take the brand example of Beats by Dre, Apple\u2019s buyout didn\u2019t happen overnight. It took months if not over a year to get there. So, how did Andre Young (aka Dr Dre) and Jimmy Iovine create a\u00a0<\/span><a href=\"https:\/\/now-branding.co.il\/branding-strategy\/\" rel=\"noopener\">brand strategy<\/a><span style=\"font-weight: 400\">\u00a0in a market that was overrun by electronic companies?\u00a0<\/span><\/p><p><b>There were 3 things that they did that allowed them to explode onto the market.\u00a0<\/b><\/p><p><span style=\"font-weight: 400\">As legends in music production, they understood the sound of the music, their expertise added extra value to their product. When you have a product that is developed by experts in the field and the reputation for delivering, you have an instant leg up. That\u2019s why it&#8217;s not just called \u2018Beats\u2019, it\u2019s called \u2018Beats by Dre\u2019. As soon as you associate Beats with Dr Dre, if you know anything about music or sound you know that he is the expert and are instantly going to trust his recommendation. That\u2019s also why it&#8217;s not called \u2018Beats by Jimmy\u2019 the name recognition is just not at the same level. Although Jimmy Iovine was just as successful of a producer as Dr Dre, he didn\u2019t possess the same personal brand and therefore it was a no-brainer to attach Dr Dre\u2019s name to the product for validity.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">When you have two people that have been in the industry as long as they have, with the success they\u2019ve had, they know how to get their product in the ears of influencers around the world. The fact that they were even able to get Olympians from around the world to wear and pose with them before the IOC could get wind and change the rules to prohibit such promotion, was sheer genius. Sometimes you don\u2019t want to question if you are allowed to promote your brand, you just need to go and do it.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">If there is anything you need to know about Jimmy Iovine, it\u2019s the fact that he is super persistent. If you want to create brand awareness and get to the next level, you never accept a \u2018No\u2019 as an answer. His persistence to get celebrities to pose with the new headphones, applies to any industry. If you know that your product is the best out there, then you make sure the best people in the industry know about your product and try it out. Ok, it helps a little when your network consists of movie and music stars!\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-ba16669 elementor-widget elementor-widget-image\" data-id=\"ba16669\" data-element_type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-image{text-align:center}.elementor-widget-image a{display:inline-block}.elementor-widget-image a img[src$=\".svg\"]{width:48px}.elementor-widget-image img{vertical-align:middle;display:inline-block}<\/style>\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"1600\" height=\"500\" src=\"https:\/\/now-branding.co.il\/app\/uploads\/BrandAwareness01-1.png\" class=\"attachment-large size-large wp-image-10260\" alt=\"product developed by experts\" loading=\"lazy\" srcset=\"https:\/\/now-branding.co.il\/app\/uploads\/BrandAwareness01-1.png 1600w, https:\/\/now-branding.co.il\/app\/uploads\/BrandAwareness01-1-768x240.png 768w, https:\/\/now-branding.co.il\/app\/uploads\/BrandAwareness01-1-1536x480.png 1536w\" sizes=\"(max-width: 1600px) 100vw, 1600px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-3386eda elementor-widget elementor-widget-heading\" data-id=\"3386eda\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">A Life of Its Own<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-84ea736 elementor-widget elementor-widget-text-editor\" data-id=\"84ea736\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p><span style=\"font-weight: 400\">Most of the time, when slang is created it&#8217;s for the purpose to create an exclusive term to reference something. How you apply this to your brand awareness strategy takes a lot of creativity. There are many different examples of slang words overtime that are taking hold as the more recognized term. Even to the point that people don\u2019t even know what the original term referenced.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">It&#8217;s not surprising when customers want the best product or service. They don\u2019t refer to it by its category name, they reference the brand name or company name. It happens with shoes, people don\u2019t ask for running shoes or basketball shoes, they want the LeBraun\u2019s or the latest Saucony. As soon as you mention those names, the shoe store salesperson knows exactly what you are looking for.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">Similarly with Kleenex, their brand not only used their high quality of tissues to define them, but if you use the term more frequently, it&#8217;s just going to catch on. The more modern-day phenomenon was the term \u2018Netflix and Chill\u2019. If you use it more and more, it becomes the mainstream term for what you want to do.\u00a0<\/span><\/p><p><span style=\"font-weight: 400\">So start coining that phrase in reference to your brand and never let up until it&#8217;s stuck in people\u2019s head. This might be the missing key element in your brand awareness strategy.\u00a0<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-c074e41 elementor-widget elementor-widget-heading\" data-id=\"c074e41\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Beyond Brand Awareness<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4b653e4 elementor-widget elementor-widget-text-editor\" data-id=\"4b653e4\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>You know your brand awareness has gone to the next level when it references something completely different than what it actually does. I\u2019m sure McDonald\u2019s isn\u2019t the only one.\u00a0<\/p><p>Whenever I go travelling and I\u2019m in a city that I don\u2019t know, especially with a foreign language, I know I can count on McDonald\u2019s being in a location that says, \u201cYou\u2019re not lost, you are back in civilization\u201d.\u00a0<\/p><p>Even though it\u2019s been years since I\u2019ve stepped foot in a McDonald\u2019s, I know I can count on them to be located centrally and I can use them as a point of reference and a chance to speak English. And if I need to find a place with recognizable food.\u00a0<\/p><p>The Golden Arches logo symbolizes much more than just fast food, or even American food. Even if you don\u2019t want to eat there, odds are good that if you can see the Golden Arches, it\u2019s likely other restaurants are in the neighborhood.\u00a0<\/p><p>When this happens, a brand becomes a recognized industry standard and reference point.<\/p><p>McDonald\u2019s was able to accomplish this by having these larger than life arches in locations that can be seen from far and wide.\u00a0\u00a0<\/p><p>This can be used for a <strong>B2B brand strategy<\/strong> for commerce centers, malls, and truck stops to help attract other brand names.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4e887b9 elementor-widget elementor-widget-heading\" data-id=\"4e887b9\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">You Can Do It!\n<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-513c8443 elementor-widget elementor-widget-text-editor\" data-id=\"513c8443\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<p>Each one of these lessons can apply to even the smallest of companies&#8217; brand awareness strategy. It all starts with building a plan on how to\u00a0develop your brand. You need to make sure you\u2019ve done the research to understand your customer base. Once you do, you need to live and breathe your brand, making sure your customer base recognizes your product.\u00a0<\/p><p>So, if you have a name or a team that gives your product more validity, use it. Don\u2019t shy away from fame. Never underestimate the power of your network, you never know who is going to introduce your brand to the gatekeeper of your desired market. Never let up, it doesn\u2019t matter where you are and who you need to speak with, if you believe in your product, get in front of the right people to take it to the next level. People might not speak about your product or even how good it is, but if you can get them to reference your product or your tagline, you may get people to start thinking about your product in a different light and that could be worth more than your product itself. It will create a brand.<\/p><p>Talk to us to find out how we can help you develop your brand and create your\u00a0<a href=\"https:\/\/now-branding.co.il\/branding\/\" rel=\"noopener\">awareness strategy<\/a>.\u00a0<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Each of these brands have important lessons in developing awareness and their success can teach us how to create a brand that not only stands the test of time but actually creates change in society. It all starts with building a plan on how to develop your brand.<\/p>\n","protected":false},"author":3,"featured_media":10257,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":[],"categories":[30,7,10],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>5 Brand Awareness Lessons | Now Branding<\/title>\n<meta name=\"description\" content=\"Each of these brands have important lessons in developing awareness and their success can teach us how to create a brand\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/now-branding.co.il\/articles\/branding-articles\/5-brand-awareness-lessons\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"5 Brand Awareness Lessons | Now Branding\" \/>\n<meta property=\"og:description\" content=\"Each of these brands have important lessons in developing awareness and their success can teach us how to create a brand\" \/>\n<meta property=\"og:url\" content=\"https:\/\/now-branding.co.il\/articles\/branding-articles\/5-brand-awareness-lessons\/\" \/>\n<meta property=\"og:site_name\" content=\"Now Branding\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/nowbranding\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-11-10T08:08:52+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2023-09-13T08:42:54+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/now-branding.co.il\/app\/uploads\/BrandAwareness02.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1600\" \/>\n\t<meta property=\"og:image:height\" content=\"500\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"author\" content=\"nwe-editor\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"nwe-editor\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"7 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/now-branding.co.il\/articles\/branding-articles\/5-brand-awareness-lessons\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/now-branding.co.il\/articles\/branding-articles\/5-brand-awareness-lessons\/\"},\"author\":{\"name\":\"nwe-editor\",\"@id\":\"https:\/\/now-branding.co.il\/#\/schema\/person\/ce0822a6eed53fa8d853cae8e041562b\"},\"headline\":\"5 Brand Awareness Lessons\",\"datePublished\":\"2021-11-10T08:08:52+00:00\",\"dateModified\":\"2023-09-13T08:42:54+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/now-branding.co.il\/articles\/branding-articles\/5-brand-awareness-lessons\/\"},\"wordCount\":1368,\"publisher\":{\"@id\":\"https:\/\/now-branding.co.il\/#organization\"},\"articleSection\":[\"Articles\",\"Branding\",\"Marketing\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/now-branding.co.il\/articles\/branding-articles\/5-brand-awareness-lessons\/\",\"url\":\"https:\/\/now-branding.co.il\/articles\/branding-articles\/5-brand-awareness-lessons\/\",\"name\":\"5 Brand Awareness Lessons | Now Branding\",\"isPartOf\":{\"@id\":\"https:\/\/now-branding.co.il\/#website\"},\"datePublished\":\"2021-11-10T08:08:52+00:00\",\"dateModified\":\"2023-09-13T08:42:54+00:00\",\"description\":\"Each of these brands have important lessons in developing awareness and their success can teach us how to create a brand\",\"breadcrumb\":{\"@id\":\"https:\/\/now-branding.co.il\/articles\/branding-articles\/5-brand-awareness-lessons\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/now-branding.co.il\/articles\/branding-articles\/5-brand-awareness-lessons\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/now-branding.co.il\/articles\/branding-articles\/5-brand-awareness-lessons\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/now-branding.co.il\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Articles\",\"item\":\"https:\/\/now-branding.co.il\/articles\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"5 Brand Awareness Lessons\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/now-branding.co.il\/#website\",\"url\":\"https:\/\/now-branding.co.il\/\",\"name\":\"Now Branding\",\"description\":\"Simple. 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