{"id":783,"date":"2018-05-28T13:30:04","date_gmt":"2018-05-28T11:30:04","guid":{"rendered":"http:\/\/now-branding.co.il\/?p=783"},"modified":"2022-10-24T12:37:12","modified_gmt":"2022-10-24T10:37:12","slug":"what-the-user-wants","status":"publish","type":"post","link":"https:\/\/now-branding.co.il\/he\/articles\/what-the-user-wants\/","title":{"rendered":"\u05de\u05d4 \u05d4\u05de\u05e9\u05ea\u05de\u05e9 \u05e8\u05d5\u05e6\u05d4"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"783\" class=\"elementor elementor-783\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-689ca0f elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"689ca0f\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-b8b4346\" data-id=\"b8b4346\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd55912 elementor-widget elementor-widget-text-editor\" data-id=\"dd55912\" data-element_type=\"widget\" id=\"cl-effect-21 a\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3>\u05d4\u05e2\u05d9\u05e8\u05d5 \u05db\u05dc \u05de\u05d5\u05de\u05d7\u05d4 \u05dc\u05d7\u05d5\u05d5\u05d9\u05d9\u05ea \u05de\u05e9\u05ea\u05de\u05e9 \u05d1\u05d0\u05de\u05e6\u05e2 \u05d4\u05dc\u05d9\u05dc\u05d4, \u05d5\u05d4\u05d5\u05d0 \u05d9\u05d2\u05d9\u05d3 \u05dc\u05db\u05dd \u05dc\u05e9\u05d9\u05dd \u05d3\u05d2\u05e9 \u05e2\u05dc \u05d2\u05d9\u05d1\u05d5\u05e9 \u05d7\u05d5\u05d5\u05d9\u05d9\u05ea \u05de\u05e9\u05ea\u05de\u05e9 \u05e4\u05e9\u05d5\u05d8\u05d4 \u05d5\u05d9\u05d3\u05d9\u05d3\u05d5\u05ea\u05d9\u05ea. \u05d6\u05d4 \u05db\u05dc\u05dc \u05d0\u05e6\u05d1\u05e2 \u05d4\u05de\u05d4\u05d5\u05d5\u05d4 \u05d1\u05e1\u05d9\u05e1 \u05dc\u05db\u05dc \u05e4\u05e8\u05d5\u05d9\u05e7\u05d8 \u05d7\u05d3\u05e9.<\/h3><p>\u00a0<\/p><p>\u05dc\u05d0 \u05ea\u05de\u05d9\u05d3 \u05e7\u05d9\u05d9\u05de\u05d9\u05dd \u05de\u05e9\u05d0\u05d1\u05d9\u05dd \u05d6\u05de\u05d9\u05e0\u05d9\u05dd \u05dc\u05d4\u05d2\u05d3\u05e8\u05ea \u05d7\u05d5\u05d5\u05d9\u05d9\u05ea \u05d4\u05de\u05e9\u05ea\u05de\u05e9, \u05d5\u05d7\u05d5\u05d5\u05d9\u05d9\u05ea \u05d4\u05de\u05e9\u05ea\u05de\u05e9 \u05e2\u05e9\u05d5\u05d9\u05d4 \u05dc\u05d4\u05e9\u05ea\u05e0\u05d5\u05ea \u05de\u05de\u05e7\u05d5\u05dd \u05dc\u05de\u05e7\u05d5\u05dd \u05d0\u05d5 \u05de\u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d4 \u05dc\u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d4 (\u05dc\u05d3\u05d5\u05d2\u05de\u05d4, \u05de\u05d7\u05e9\u05d1 \u05e9\u05d5\u05dc\u05d7\u05e0\u05d9 \u05d1\u05e2\u05d1\u05d5\u05d3\u05d4 \u05de\u05d5\u05dc \u05d8\u05dc\u05e4\u05d5\u05df \u05e0\u05d9\u05d9\u05d3 \u05d1\u05d1\u05d9\u05ea). \u05e2\u05dd \u05d6\u05d0\u05ea, \u05d9\u05e9 \u05d4\u05e0\u05d7\u05d9\u05d5\u05ea 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\u05dc\u05d1\u05e6\u05e2 \u05d4\u05d6\u05de\u05e0\u05d4 \u05d0\u05d5 \u05dc\u05d1\u05e7\u05e9 \u05de\u05d9\u05d3\u05e2 \u05d5\u05ea\u05de\u05d9\u05db\u05d4. \u05d6\u05d4 \u05e6\u05e8\u05d9\u05da \u05dc\u05d6\u05e8\u05d5\u05dd \u05d1\u05d0\u05d5\u05e4\u05df \u05d8\u05d1\u05e2\u05d9.<\/p><p><strong>\u05e9\u05de\u05e8\u05d5 \u05d0\u05ea \u05d4\u05e0\u05ea\u05d5\u05e0\u05d9\u05dd \u05d4\u05d0\u05d9\u05e9\u05d9\u05d9\u05dd<\/strong>: \u05dc\u05e4\u05d9 \u05d4\u05e6\u05d5\u05e8\u05da, \u05e9\u05de\u05e8\u05d5 \u05d0\u05ea \u05e4\u05e8\u05d8\u05d9 \u05d4\u05d7\u05e9\u05d1\u05d5\u05df \u05e9\u05dc \u05d4\u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05d5\u05d0\u05ea \u05d4\u05e4\u05e2\u05d9\u05dc\u05d5\u05ea \u05d4\u05d9\u05e9\u05e0\u05d4 \u05e9\u05dc\u05d4\u05dd \u05db\u05d3\u05d9 \u05dc\u05d4\u05e7\u05dc \u05e2\u05dc\u05d9\u05d4\u05dd \u05d1\u05d1\u05d9\u05e7\u05d5\u05e8 \u05d4\u05d1\u05d0 \u05e9\u05dc\u05d4\u05dd \u05d1\u05d0\u05ea\u05e8 \u05e9\u05dc\u05db\u05dd.<\/p><p><strong>\u05e9\u05de\u05e8\u05d5 \u05e2\u05dc \u05e2\u05e7\u05d1\u05d9\u05d5\u05ea:<\/strong>\u00a0\u05e2\u05e7\u05d1\u05d9\u05d5\u05ea \u05d1\u05db\u05dc \u05d3\u05e4\u05d9 \u05d0\u05ea\u05e8 \u05d4\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05ea\u05e7\u05dc \u05d1\u05de\u05d9\u05d3\u05d4 \u05de\u05e9\u05de\u05e2\u05d5\u05ea\u05d9\u05ea \u05e2\u05dc \u05de\u05e6\u05d9\u05d0\u05ea \u05de\u05d9\u05d3\u05e2 \u05d5\u05ea\u05d2\u05d3\u05d9\u05dc \u05d0\u05ea \u05d4\u05e0\u05d2\u05d9\u05e9\u05d5\u05ea.<\/p><p><strong>\u05ea\u05d6\u05e8\u05d9\u05dd \u05e0\u05ea\u05d5\u05e0\u05d9\u05dd<\/strong><strong>:<\/strong> \u05e7\u05d8\u05d2\u05d5\u05e8\u05d9\u05d5\u05ea \u05ea\u05d5\u05db\u05df \u05d5\u05d4\u05e6\u05e2\u05d5\u05ea \u05d4\u05d2\u05d9\u05d5\u05e0\u05d9\u05d5\u05ea \u05e0\u05d5\u05e1\u05e4\u05d5\u05ea \u05d9\u05e9\u05e4\u05e8\u05d5 \u05d0\u05ea \u05d7\u05d5\u05d5\u05d9\u05d9\u05ea \u05d4\u05de\u05e9\u05ea\u05de\u05e9 \u05d5\u05d9\u05d9\u05e6\u05e8\u05d5 \u05ea\u05d6\u05e8\u05d9\u05dd \u05e9\u05dc \u05e4\u05e2\u05d9\u05dc\u05d5\u05ea.<\/p><p><strong>\u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d4 \u05de\u05e9\u05dc\u05d9\u05de\u05d4<\/strong>: \u05de\u05e2\u05d1\u05e8 \u05d7\u05dc\u05e7 \u05d1\u05d9\u05df \u05e4\u05dc\u05d8\u05e4\u05d5\u05e8\u05de\u05d5\u05ea \u05d5\u05e0\u05e7\u05d5\u05d3\u05d5\u05ea \u05de\u05d2\u05e2 \u05d9\u05ea\u05e8\u05d5\u05dd \u05dc\u05d7\u05d5\u05d5\u05d9\u05d9\u05ea \u05de\u05d5\u05ea\u05d2 \u05d7\u05d9\u05d5\u05d1\u05d9\u05ea \u05d5\u05de\u05e7\u05d9\u05e4\u05d4.<\/p><p>\u05dc\u05d3\u05d5\u05d2\u05de\u05d4, \u05d4\u05d1\u05d8\u05d7\u05ea \u05ea\u05e9\u05d5\u05d1\u05d4 \u05de\u05d4\u05d9\u05e8\u05d4 \u05dc\u05e4\u05e0\u05d9\u05d5\u05ea, \u05dc\u05e9\u05d9\u05d7\u05d5\u05ea \u05d8\u05dc\u05e4\u05d5\u05df \u05d5\u05dc\u05d4\u05d5\u05d3\u05e2\u05d5\u05ea \u05d0\u05d9\u05de\u05d9\u05d9\u05dc \u05e9\u05e0\u05e9\u05dc\u05d7\u05d5 \u05d1\u05d0\u05de\u05e6\u05e2\u05d5\u05ea \u05d4\u05d0\u05ea\u05e8.<\/p><p>\u05d4\u05ea\u05d7\u05e9\u05d1\u05d5\u05ea \u05d1\u05d3\u05d1\u05e8\u05d9\u05dd \u05d4\u05d0\u05dc\u05d4 \u05db\u05e9\u05d0\u05ea\u05dd \u05de\u05ea\u05db\u05e0\u05e0\u05d9\u05dd \u05d0\u05ea \u05d4\u05de\u05de\u05e9\u05e7 \u05d4\u05d3\u05d9\u05d2\u05d9\u05d8\u05dc\u05d9 \u05e9\u05dc\u05db\u05dd \u05de\u05e6\u05d9\u05d1\u05d4 \u05d0\u05ea \u05d4\u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05d1\u05de\u05e8\u05db\u05d6 \u05d5\u05d9\u05d5\u05e6\u05e8\u05ea \u05e2\u05e8\u05da \u05de\u05d5\u05e1\u05e3 \u05d0\u05de\u05d9\u05ea\u05d9 \u05e2\u05d1\u05d5\u05e8 \u05db\u05dc \u05de\u05d1\u05e7\u05e8. \u05d2\u05dd \u05d0\u05dd \u05d4\u05de\u05e9\u05ea\u05de\u05e9\u05d9\u05dd \u05e9\u05d5\u05e0\u05d9\u05dd \u05de\u05d1\u05d7\u05d9\u05e0\u05ea \u05d0\u05d5\u05e4\u05df \u05d4\u05d7\u05e9\u05d9\u05d1\u05d4 \u05d5\u05e8\u05de\u05d5\u05ea \u05d4\u05ea\u05e1\u05db\u05d5\u05dc \u05e9\u05dc\u05d4\u05dd \u2013 \u05d7\u05e9\u05d5\u05d1 \u05dc\u05d9\u05e6\u05d5\u05e8 \u05de\u05de\u05e9\u05e7 \u05d9\u05d9\u05d7\u05d5\u05d3\u05d9 \u05db\u05db\u05dc \u05d4\u05d0\u05e4\u05e9\u05e8, \u05d0\u05d1\u05dc \u05de\u05de\u05e9\u05e7 \u05d9\u05d3\u05d9\u05d3\u05d5\u05ea\u05d9 \u05dc\u05de\u05e9\u05ea\u05de\u05e9 \u05d5\u05d9\u05e2\u05d9\u05dc \u2013\u05e2\u05d1\u05d5\u05e8 \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d5\u05e2\u05d1\u05d5\u05e8\u05db\u05dd.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>What is it that users actually looking for during their \u201cdigital experience\u201d? The answer is complex and depends on many factors, including the user and the platform. There is no one correct answer. 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