{"id":313,"date":"2018-04-22T13:18:05","date_gmt":"2018-04-22T11:18:05","guid":{"rendered":"http:\/\/now-branding.co.il\/?p=313"},"modified":"2023-03-16T15:03:49","modified_gmt":"2023-03-16T13:03:49","slug":"what-is-customer-journey","status":"publish","type":"post","link":"https:\/\/now-branding.co.il\/he\/articles\/user-experience\/what-is-customer-journey\/","title":{"rendered":"\u05de\u05d4\u05d5 \u05de\u05e1\u05e2 \u05d4\u05dc\u05e7\u05d5\u05d7?"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"313\" class=\"elementor elementor-313\" data-elementor-post-type=\"post\">\n\t\t\t\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-ae51bcc elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"ae51bcc\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-5f36d4c\" data-id=\"5f36d4c\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t\t\t<div class=\"elementor-element elementor-element-dd55912 elementor-widget elementor-widget-text-editor\" data-id=\"dd55912\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t<style>\/*! elementor - v3.14.0 - 26-06-2023 *\/\n.elementor-widget-text-editor.elementor-drop-cap-view-stacked .elementor-drop-cap{background-color:#69727d;color:#fff}.elementor-widget-text-editor.elementor-drop-cap-view-framed .elementor-drop-cap{color:#69727d;border:3px solid;background-color:transparent}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap{margin-top:8px}.elementor-widget-text-editor:not(.elementor-drop-cap-view-default) .elementor-drop-cap-letter{width:1em;height:1em}.elementor-widget-text-editor .elementor-drop-cap{float:left;text-align:center;line-height:1;font-size:50px}.elementor-widget-text-editor .elementor-drop-cap-letter{display:inline-block}<\/style>\t\t\t\t<h3><strong>\u05d1\u05d4\u05d9\u05d5\u05ea\u05d9 \u05d2\u05dd \u05e1\u05e4\u05e7 \u05e9\u05d9\u05e8\u05d5\u05ea \u05d5\u05d2\u05dd \u05dc\u05e7\u05d5\u05d7 (\u05d5\u05dc\u05d0 \u05ea\u05de\u05d9\u05d3 \u05dc\u05e7\u05d5\u05d7 \u05de\u05e8\u05d5\u05e6\u05d4), \u05d0\u05e0\u05e1\u05d4 \u05dc\u05d4\u05e1\u05d1\u05d9\u05e8 \u05d0\u05ea \u05e9\u05e0\u05d9 \u05e6\u05d3\u05d3\u05d9 \u05d4\u05de\u05d8\u05d1\u05e2 \u05d4\u05d9\u05d3\u05d5\u05e2 \u05db\u05de\u05e1\u05e2 \u05d4\u05dc\u05e7\u05d5\u05d7.<\/strong><\/h3><h2><strong>\u05de\u05d4\u05d5 \u05de\u05e1\u05e2 \u05d4\u05dc\u05e7\u05d5\u05d7?<\/strong><\/h2><p>\u05de\u05e1\u05e2 \u05d4\u05dc\u05e7\u05d5\u05d7 \u05d4\u05d5\u05d0 \u05db\u05dc \u05e0\u05e7\u05d5\u05d3\u05d5\u05ea \u05d4\u05de\u05d2\u05e2 \u05d1\u05d9\u05e0\u05d9\u05e0\u05d5, \u05e1\u05e4\u05e7\u05d9 \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea \u05d0\u05d5 \u05d4\u05de\u05d5\u05e6\u05e8, \u05dc\u05d1\u05d9\u05df \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05d4\u05e4\u05d5\u05d8\u05e0\u05e6\u05d9\u05d0\u05dc\u05d9\u05d9\u05dd \u2013 \u05de\u05d4\u05e8\u05d2\u05e2 \u05d1\u05d5 \u05d4\u05dd \u05e0\u05ea\u05e7\u05dc\u05d9\u05dd \u05d1\u05de\u05d5\u05ea\u05d2 \u05e9\u05dc\u05e0\u05d5 \u05dc\u05e8\u05d0\u05e9\u05d5\u05e0\u05d4 \u05d5\u05e2\u05d3 \u05d4\u05e8\u05d2\u05e2 \u05d1\u05d5 \u05d4\u05dd \u05d1\u05d5\u05d7\u05e8\u05d9\u05dd \u05dc\u05e7\u05e9\u05d5\u05e8 \u05d0\u05ea \u05e2\u05e6\u05de\u05dd \u05dc\u05de\u05d5\u05ea\u05d2 \u05e9\u05dc\u05e0\u05d5 \u2013 \u05d1\u05d3\u05e8\u05da \u05db\u05dc\u05dc \u05e2\u05dc-\u05d9\u05d3\u05d9 \u05e8\u05db\u05d9\u05e9\u05d4.<\/p><p>\u05de\u05e1\u05e2 \u05d4\u05dc\u05e7\u05d5\u05d7 \u05d9\u05db\u05d5\u05dc \u05dc\u05d4\u05ea\u05d7\u05d9\u05dc \u05d1\u05ea\u05d5\u05e8 \u05d7\u05d9\u05e4\u05d5\u05e9 \u05e9\u05dc \u05de\u05d5\u05e6\u05e8 \u05d0\u05d5 \u05e9\u05d9\u05e8\u05d5\u05ea \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8, \u05d1\u05e2\u05e7\u05d1\u05d5\u05ea \u05e4\u05e8\u05e1\u05d5\u05de\u05ea \u05e9\u05de\u05e9\u05db\u05d4 \u05d0\u05ea \u05ea\u05e9\u05d5\u05de\u05ea \u05dc\u05d1\u05d5 \u05e9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7 \u05d0\u05d5 \u05e2\u05dc-\u05d9\u05d3\u05d9 \u05e4\u05e0\u05d9\u05d9\u05d4 \u05dc\u05de\u05e8\u05db\u05d6 \u05e9\u05d9\u05e8\u05d5\u05ea \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea.<\/p><p>\u05db\u05dc \u05e0\u05e7\u05d5\u05d3\u05ea \u05de\u05d2\u05e2 \u05dc\u05d0\u05d5\u05e8\u05da \u05d4\u05de\u05e1\u05e2 \u05d4\u05d6\u05d4 \u05d4\u05d9\u05d0 \u05d8\u05e8\u05d9\u05d2\u05e8 \u05e4\u05d5\u05d8\u05e0\u05e6\u05d9\u05d0\u05dc\u05d9 \u05e9\u05d9\u05db\u05d5\u05dc \u05dc\u05d4\u05d5\u05d1\u05d9\u05dc \u05d0\u05ea \u05d4\u05dc\u05e7\u05d5\u05d7 \u05dc\u05e0\u05e7\u05d5\u05d3\u05d4 \u05d4\u05d1\u05d0\u05d4 \u05d1\u05de\u05e1\u05e2. \u05e2\u05dc \u05db\u05df, \u05d0\u05dd \u05e0\u05d5\u05db\u05dc \u05dc\u05d6\u05d4\u05d5\u05ea \u05d0\u05ea \u05d4\u05e0\u05e7\u05d5\u05d3\u05d5\u05ea \u05d4\u05dc\u05dc\u05d5 \u05dc\u05d0\u05d5\u05e8\u05da \u05d4\u05de\u05e1\u05e2 \u05d5\u05d1\u05ea\u05d5\u05da \u05db\u05da \u05dc\u05dc\u05de\u05d5\u05d3 \u05e2\u05dc \u05d4\u05d4\u05e8\u05d2\u05dc\u05d9\u05dd \u05d5\u05d4\u05e8\u05e6\u05d5\u05e0\u05d5\u05ea \u05e9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7, \u05d0\u05d6 \u05e0\u05d5\u05db\u05dc \u05dc\u05e9\u05e4\u05e8 \u05d0\u05d5\u05ea\u05df \u05dc\u05d8\u05d5\u05d1\u05ea\u05e0\u05d5.<\/p><p>\u05dc\u05e7\u05d5\u05d7 \u05e9\u05e2\u05d5\u05de\u05d3 \u05dc\u05e6\u05d0\u05ea \u05dc\u05de\u05e1\u05e2 \u05d1\u05d3\u05e8\u05da \u05db\u05dc\u05dc \u05de\u05ea\u05d7\u05d9\u05dc \u05de\u05e0\u05d9\u05e1\u05d9\u05d5\u05df \u05dc\u05de\u05e6\u05d5\u05d0 \u05de\u05d9\u05d3\u05e2 \u05e2\u05dc \u05d4\u05de\u05d5\u05e6\u05e8 \u05d0\u05d5 \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea \u05d4\u05e8\u05e6\u05d5\u05d9.<\/p><p><strong>\u05e7\u05d7\u05d5 \u05dc\u05d3\u05d5\u05d2\u05de\u05d4 \u05d7\u05d5\u05e4\u05e9\u05d4 \u05d7\u05dc\u05d5\u05de\u05d9\u05ea \u05d1\u05d0\u05d9\u05d9 \u05e1\u05d9\u05d9\u05e9\u05dc.<\/strong><\/p><p><strong>\u05e9\u05dc\u05d1 1:\u00a0<\/strong>\u05d7\u05d9\u05e4\u05d5\u05e9 \u05de\u05d9\u05d3\u05e2 \u05e2\u05dc \u05d4\u05d9\u05e2\u05d3, \u05d1\u05d0\u05d9\u05d6\u05d5 \u05ea\u05e7\u05d5\u05e4\u05d4 \u05e9\u05dc \u05d4\u05e9\u05e0\u05d4 \u05db\u05d3\u05d0\u05d9 \u05dc\u05d1\u05e7\u05e8 \u05d1\u05d5, \u05de\u05d4 \u05d4\u05ea\u05e7\u05e6\u05d9\u05d1 \u05d4\u05e0\u05d3\u05e8\u05e9, \u05de\u05d4 \u05de\u05e9\u05da \u05d4\u05d8\u05d9\u05e1\u05d4, \u05d7\u05d9\u05e4\u05d5\u05e9 \u05d4\u05de\u05dc\u05e6\u05d5\u05ea, \u05e7\u05e8\u05d9\u05d0\u05d4 \u05e2\u05dc \u05d4\u05d0\u05d8\u05e8\u05e7\u05e6\u05d9\u05d5\u05ea \u05d4\u05de\u05e7\u05d5\u05de\u05d9\u05d5\u05ea \u05d5\u05db\u05d3'.<\/p><p><strong>\u05e9\u05dc\u05d1 2:<\/strong>\u00a0\u05e2\u05e8\u05d9\u05db\u05ea \u05de\u05d7\u05e7\u05e8 \u05e0\u05d5\u05e1\u05e3 \u05d1\u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8, \u05d1\u05d9\u05e8\u05d5\u05e8 \u05de\u05d5\u05dc \u05de\u05e1\u05e4\u05e8 \u05e1\u05d5\u05db\u05e0\u05d5\u05d9\u05d5\u05ea \u05e0\u05e1\u05d9\u05e2\u05d5\u05ea \u05d0\u05d5 \u05d7\u05d1\u05e8\u05d5\u05ea \u05ea\u05e2\u05d5\u05e4\u05d4, \u05d4\u05e9\u05d5\u05d5\u05d0\u05ea \u05de\u05d7\u05d9\u05e8\u05d9\u05dd, \u05e9\u05d9\u05d7\u05d5\u05ea \u05e2\u05dd \u05e0\u05e6\u05d9\u05d2\u05d9 \u05de\u05db\u05d9\u05e8\u05d5\u05ea, \u05d1\u05d7\u05d9\u05e8\u05ea \u05ea\u05d0\u05e8\u05d9\u05db\u05d9\u05dd&#8230;<\/p><p><strong>\u05e9\u05dc\u05d1 3:<\/strong>\u00a0\u05e7\u05d1\u05dc\u05ea \u05d4\u05d7\u05dc\u05d8\u05d4, \u05d1\u05d7\u05d9\u05e8\u05ea \u05d7\u05d1\u05d9\u05dc\u05d4 \u05e9\u05ea\u05e2\u05e0\u05d9\u05e7 \u05d0\u05ea \u05d4\u05ea\u05de\u05d5\u05e8\u05d4 \u05d4\u05d8\u05d5\u05d1\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05dc\u05de\u05d7\u05d9\u05e8 \u05d0\u05d5 \u05e0\u05e8\u05d0\u05d9\u05ea \u05d4\u05db\u05d9 \u05de\u05e8\u05e9\u05d9\u05de\u05d4 \u05d5\u05d4\u05d6\u05de\u05e0\u05ea \u05d4\u05d7\u05d5\u05e4\u05e9\u05d4.<\/p><p><strong>\u05e9\u05dc\u05d1 4:<\/strong>\u00a0\u05e6\u05d9\u05e4\u05d9\u05d9\u05d4 \u05dc\u05d7\u05d5\u05e4\u05e9\u05d4 \ud83d\ude42<\/p><p>\u05db\u05de\u05d5\u05d1\u05df, \u05d1\u05d3\u05e8\u05da \u05db\u05dc\u05dc \u05d4\u05ea\u05d4\u05dc\u05d9\u05da \u05d4\u05d6\u05d4 \u05de\u05d5\u05e8\u05db\u05d1 \u05d9\u05d5\u05ea\u05e8, \u05e9\u05db\u05df \u05d0\u05ea\u05e8\u05d9 \u05d0\u05d9\u05e0\u05d8\u05e8\u05e0\u05d8 \u05d5\u05de\u05d1\u05e6\u05e2\u05d9\u05dd \u05de\u05d9\u05d5\u05d7\u05d3\u05d9\u05dd \u05de\u05e0\u05e1\u05d9\u05dd \u05dc\u05de\u05e9\u05d5\u05da \u05d0\u05ea \u05e7\u05d4\u05dc \u05d4\u05d9\u05e2\u05d3, \u05dc\u05d9\u05d9\u05e6\u05e8 \u05e1\u05e7\u05e8\u05e0\u05d5\u05ea, \u05dc\u05d1\u05e0\u05d5\u05ea \u05d0\u05d9\u05de\u05d5\u05df, \u05dc\u05e9\u05db\u05e0\u05e2 \u05d0\u05ea \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05dc\u05d4\u05d6\u05de\u05d9\u05df \u05d0\u05e6\u05dc\u05dd \u05d5\u05db\u05df \u05d4\u05dc\u05d0\u05d4.<\/p><p>\u05d0\u05dd \u05e0\u05d5\u05db\u05dc \u05dc\u05d6\u05d4\u05d5\u05ea \u05d0\u05d9\u05e4\u05d4 \u05d1\u05d3\u05d9\u05d5\u05e7 \u05e0\u05de\u05e6\u05d0 \u05db\u05dc \u05dc\u05e7\u05d5\u05d7 \u05d5\u05dc\u05e7\u05d5\u05d7 \u05d1\u05e8\u05e6\u05e3 \u05e9\u05dc \u05e0\u05e7\u05d5\u05d3\u05d5\u05ea \u05d4\u05de\u05d2\u05e2, \u05d0\u05d6 \u05e0\u05d5\u05db\u05dc \u05dc\u05d4\u05e4\u05d5\u05da \u05d0\u05ea \u05ea\u05d4\u05dc\u05d9\u05da \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05dc\u05d9\u05e2\u05d9\u05dc \u05d9\u05d5\u05ea\u05e8, \u05dc\u05e1\u05dc\u05e7 \u05de\u05db\u05e9\u05d5\u05dc\u05d9\u05dd, \u05dc\u05e9\u05e4\u05e8 \u05d0\u05ea \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea \u05d5\u05d1\u05e1\u05d5\u05e4\u05d5 \u05e9\u05dc \u05d9\u05d5\u05dd \u2013 \u05dc\u05d4\u05d2\u05d3\u05d9\u05dc \u05d0\u05ea \u05d4\u05de\u05db\u05d9\u05e8\u05d5\u05ea \u05e9\u05dc\u05e0\u05d5.<\/p><h2><strong>\u05d4\u05d9\u05d5 \u05e9\u05dd \u05d1\u05e9\u05d1\u05d9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea<\/strong><\/h2><p>\u05d1\u05d7\u05d1\u05e8\u05d5\u05ea \u05e8\u05d1\u05d5\u05ea \u05de\u05d0\u05de\u05d9\u05e0\u05d9\u05dd \u05e9\u05d1\u05e8\u05d2\u05e2 \u05e9\u05e0\u05e1\u05d2\u05e8\u05d4 \u05e2\u05e1\u05e7\u05d4, \u05d4\u05e2\u05d1\u05d5\u05d3\u05d4 \u05e9\u05dc\u05d4\u05dd \u05e0\u05d2\u05de\u05e8\u05d4. \u05db\u05de\u05d5\u05d1\u05df, \u05d6\u05d5 \u05d8\u05e2\u05d5\u05ea. \u05d0\u05e0\u05d7\u05e0\u05d5 \u05e6\u05e8\u05d9\u05db\u05d9\u05dd \u05dc\u05d4\u05d9\u05d5\u05ea \u05e9\u05dd \u05d1\u05e9\u05d1\u05d9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u05e9\u05dc\u05e0\u05d5 \u05db\u05dc \u05e2\u05d5\u05d3 \u05d4\u05dd \u05de\u05de\u05e9\u05d9\u05db\u05d9\u05dd \u05dc\u05d9\u05d4\u05e0\u05d5\u05ea \u05de\u05d4\u05de\u05d5\u05e6\u05e8 \u05d0\u05d5 \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea \u05e9\u05dc\u05e0\u05d5. \u05e2\u05dc \u05db\u05df, \u05e2\u05dc\u05d9\u05e0\u05d5 \u05dc\u05d7\u05e9\u05d5\u05d1 \u05e2\u05dc \u05db\u05dc \u05e0\u05e7\u05d5\u05d3\u05d5\u05ea \u05d4\u05de\u05d2\u05e2 \u05e9\u05dc \u05d4\u05dc\u05e7\u05d5\u05d7 \u05d0\u05ea\u05e0\u05d5 \u05e9\u05d4\u05d9\u05d5 \u05d1\u05de\u05d4\u05dc\u05da \u05d4\u05d7\u05d5\u05e4\u05e9\u05d4 \u05e2\u05e6\u05de\u05d4 (\u05d1\u05d3\u05d5\u05d2\u05de\u05d4 \u05d4\u05e1\u05e4\u05e6\u05d9\u05e4\u05d9\u05ea \u05d4\u05d6\u05d0\u05ea) \u2013 \u05d5\u05db\u05dc \u05d4\u05d6\u05de\u05df \u05dc\u05e9\u05d0\u05d5\u05e3 \u05dc\u05e9\u05e4\u05e8 \u05d0\u05d5\u05ea\u05df.<\/p><h2><strong>\u05de\u05d9\u05e4\u05d5\u05d9 \u05de\u05e1\u05e2 \u05d4\u05dc\u05e7\u05d5\u05d7<\/strong><\/h2><p>\u05de\u05d9\u05e4\u05d5\u05d9 \u05de\u05e1\u05e2 \u05d4\u05dc\u05e7\u05d5\u05d7, \u05de\u05ea\u05d7\u05d9\u05dc\u05ea\u05d5 \u05d5\u05e2\u05d3 \u05e1\u05d5\u05e4\u05d5, \u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05e0\u05d5 \u05dc\u05d1\u05e0\u05d5\u05ea \u05ea\u05e8\u05d7\u05d9\u05e9\u05d9\u05dd \u05d0\u05e4\u05e9\u05e8\u05d9\u05d9\u05dd \u05e8\u05d1\u05d5\u05ea \u05e2\u05d1\u05d5\u05e8 \u05de\u05d2\u05d5\u05d5\u05df \u05e8\u05d7\u05d1 \u05e9\u05dc \u05dc\u05e7\u05d5\u05d7\u05d5\u05ea \u2013 \u05d5\u05d1\u05db\u05da \u05dc\u05d4\u05d1\u05d8\u05d9\u05d7 \u05d0\u05ea \u05d4\u05e9\u05d9\u05e8\u05d5\u05ea \u05d4\u05d8\u05d5\u05d1 \u05d1\u05d9\u05d5\u05ea\u05e8 \u05d5\u05d0\u05ea \u05d7\u05d5\u05d5\u05d9\u05d9\u05ea \u05d4\u05dc\u05e7\u05d5\u05d7 \u05d4\u05d8\u05d5\u05d1\u05d4 \u05d1\u05d9\u05d5\u05ea\u05e8.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>The customer journey is each point of contact between us, the service or product provider, and the potential customers \u2013 from the time when they first meet our brand up until the point when they choose to tie themselves to our brand \u2013 usually via a purchase.<\/p>\n","protected":false},"author":3,"featured_media":7647,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[8,30],"tags":[],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v20.9 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>\u05de\u05d4\u05d5 \u05de\u05e1\u05e2 \u05d4\u05dc\u05e7\u05d5\u05d7? | Now Branding<\/title>\n<meta name=\"description\" content=\"\u05de\u05d9\u05e4\u05d5\u05d9 \u05de\u05e1\u05e2 \u05d4\u05dc\u05e7\u05d5\u05d7, \u05de\u05ea\u05d7\u05d9\u05dc\u05ea\u05d5 \u05d5\u05e2\u05d3 \u05e1\u05d5\u05e4\u05d5, \u05de\u05d0\u05e4\u05e9\u05e8 \u05dc\u05e0\u05d5 \u05dc\u05d1\u05e0\u05d5\u05ea \u05ea\u05e8\u05d7\u05d9\u05e9\u05d9\u05dd \u05d0\u05e4\u05e9\u05e8\u05d9\u05d9\u05dd \u05e8\u05d1\u05d5\u05ea \u05e2\u05d1\u05d5\u05e8 \u05de\u05d2\u05d5\u05d5\u05df \u05e8\u05d7\u05d1 \u05e9\u05dc 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